How to Set Up Yotpo Split Test Automations
Overview
Learn About Your Potential:
Using server-side tracking in conjunction with your existing Yotpo tracking will allow you to collect additional information with our identity solution and session enrichment.
You can expect to improve your abandonment flows & identify abandoners that your existing tracking misses due to cookie limitations!
Read this blog article to learn more. This article is focused on Klaviyo, but the concepts and wins can be applied to your Yotpo flows to observe improved performance!
Yotpo Server-Side Destination
How to Set Up Elevar's Yotpo Server-Side Integration
Events Elevar Sends:
Once you have set up your Yotpo server-side tracking, you will have the following triggers available in Yotpo:
| Elevar Triggers | Equivalent Yotpo Trigger |
|---|---|
| Elevar Page View | Active on site |
| Elevar View Item List | No Yotpo equivalent |
| Elevar View Item | Browsed a product |
| Elevar Add To Cart | Added to cart |
| Elevar Begin Checkout | Abandoned checkout |
| Elevar Purchase | Order created |
Abandonment Flows
To calculate the ROI of the net new identified abandoners identified by the Elevar events, we will need to set up a "Flow" in Yotpo that sends messages to just that group of shoppers. A Flow is a series of actions and communications triggered by a Contact's behavior and preferences. You can use a flow when you want to send content based on Contacts' interactions with your brand.
Additionally, you can exclude customers that are captured by Yotpo's existing tracking so that you are only sending messages to net new abandoners. To do this, you will need to have Yotpo's Smart Sending feature enabled. You will also need to add a delay in your flow after the Elevar trigger. The delay should be at least 1 more hour than any delay you have prior to sending the first message in your original Yotpo flow.
Similarly, you can adjust your delays in Elevar flows to prioritize certain Elevar events. For example, you would likely prefer to send an Abandoned Cart email vs. a Site Abandonment email. To do this, make sure the delay on the Elevar Site Abandonment flow is at least 1 hour greater than the Elevar Abandoned Cart email. This way, the user will trigger the abandoned cart email first, and the smart send feature will prevent the user from receiving the site abandonment email.
How to Set Up Abandonment Flows
Calculate Additional Revenue from Yotpo Server-Side Tracking
Within Yotpo, navigate to Analytics -> Flow Analytics. Adjust your date range to be a timeframe when both original and Elevar flows were live. Here, you can see sends and revenue for both flows.
Updated about 2 months ago