Overview

Follow the step by step guide to launching your Pinterest server-side tracking.

The Pinterest Sales Channel does not allow you to separate use of the Catalog vs the Pixel in the app. You can either use another software for your Pinterest Feed Management like GoDataFeed or continue to use the native app for your Pinterest Pixel tracking.

Prerequisites:

• Before you can enable your Pinterest Server-Side Destination, you will need to install our Shopify Source in your Elevar App. Follow our guide on how to implement the Shopify Source.

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Learn More About the Events and Properties Elevar Sends to Pinterest:

Read this guide to learn more about the specific events and properties Elevar sends to Pinterest.

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Add Pinterest as a Server-Side Destination

Locate Pinterest Destination:

• On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
• Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
  • A side bar pop-up window will appear, titled "Add Destination".
  • Within this pop-up, use the search function and type "Pinterest".
  • Once the Pinterest destination appears from the search function, click on it.
    • (See Figure 1)

Figure 1

Get Started:

• After locating and clicking on the Pinterest destination, you will be taken to overview screen.
• Click the "Get Started" button in the lower left-hand corner of the Overview box.
  • (See Figure 2)

_Figure 2_

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Integration Notes:

Pinterest has a limit of 5000 requests per minute. If your store has more requests, we recommend disabling the pageview and other events (see the “Events” step).

The Pinterest Sales Channel does not allow you to separate use of the Catalog vs the Pixel in the app. You can either use another software for your Pinterest Feed Management like GoDataFeed or continue to use the native app for your Pinterest Pixel tracking.

Entering Pinterest Settings

Pinterest Settings:

• Within the "Pinterest Settings", you will need to add in certain Pinterest settings to connect your account. click on the "Save and Continue" box at the bottom of this section.
  • Add in your Pinterest Tag ID
  • Add in your Pinterest Ad Account ID
  • Add in your Pinterest Conversion Access Token
• If you have "Markets" enabled in your Shopify Source, you will see the "Markets" section in your Pinterest destination.
  • Select either the "All Markets", "Specific market(s)", or the "No Market ID" button to specify which markets will send data to Pinterest.
  • If you have selected "All Markets" navigate to the section titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
  • If you have selected "Specific market(s)", navigate to the section titled "use the drop down menu to select the market groups to specify which market's data will be sent to this destination. Then, navigate to the box titled "Destination Label" and use the text box to enter a label. This is how your destination name will appear across the Elevar app (e.g., My Tracking, Reports, History) and helps to identify your destination across our app, especially when you have multiple instances of the same destination.
• Once you have entered all of the required information for the Pinterest Settings, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 3)

Figure 3

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Note: The Pinterest API Version is automatically set to the latest available by default. At this time (April 2023), the only version we support is Pinterest's API Version 5.

Select Events:

• Once you have entered your Pinterest Settings, you have to select the Event settings.
  • Either click on the button labeled "Use best practices" or "Customize".
  • Under the "Breakdown" menu, you can customize the events that are passed. Pinterest recommends sending data both via server-side & client-side; Pinterest will deduplicate the data for you.
• After selecting what events you want to send, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 4)

Figure 4

Consent Mode:

• After selecting the Events settings, you will be prompted to enable Consent Mode.
• To enable Consent Mode, click on the "Yes, enable for this destination" button. If you do not want to enable Consent Mode, click on the "No" button.
  • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
• Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 5)

Figure 5

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Enabling Consent Mode:

By enabling consent mode, your marketing data processing will depend on:

• Your consent platform configuration
• How your visitors interact with the cookie banner
• What geolocation they visit the store from

That's why you may see a decrease in data across your marketing platforms and lower marketing campaign performance.

For EU Stores: If you are making your tracking setup consent compliant for the first time, you may see a 10-80% decrease in data across all of your marketing destinations.

Select Transaction Identifier:

• After selecting details for Consent Mode, you need to choose a Transaction Identifier.
  • Click on either the "Order ID" or "Order Name" button. Typically, "Order ID" is the most commonly used transaction identifier for the Pinterest integration.
• After selecting the Transaction Identifier, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 6)

Figure 6

Select Product Identifier:

• After selecting the Transaction Identifier, you need to choose a Product Identifier.
  • Click on either the "Product ID", "Product SKU", or the "Variant ID" button.
• After selecting the Transaction Identifier, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 7)

Figure 7

Filter Transactions:

• After selecting details for the Product Identifier, you need to choose whether or not to filter transactions.
• Currently, our recommended practices suggests clicking the button labeled, "Yes, Block some transactions", and blocking exchange & historical import orders.
  • Thinking you may need to block additional orders? Learn how to block these orders in this guide.
  • Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!
• Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 8)

Figure 8

Subscriptions:

• If you sell subscriptions, select the "Yes, using unified Shopify checkout" button Then, navigate to the section titled, "Would you like to send recurring orders?" select the button labeled "No, block" or "Yes, send".
• If you do not sell subscriptions, select the button labeled "No".
• Once you have all of selected all of the information for Subscriptions, click on the "Save and Continue" button located at the bottom of this section.
  • (See Figure 9)

Figure 9

Web Container Setup:

• After selecting the required information for subscriptions, you will need to set up the web container.
  • Locate and click on the button labaled "Download Pre-Built Web Tags".
  • Then, you will need to import these tags into Google Tag Manager.
• Once you have completed the Web Container Setup, click on the "Mark as Complete" button located at the bottom of this section.
  • (See Figure 10)

Figure 10

Go Live:

• After completing all of the previous Pinterest Setup Steps, an Overview page will appear.
• If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
• A pop-up window will appear, asking for a confirmation of your changes.
• Click on the "Yes, Go Live" button located in the lower right-hand corner of the confirmation window.
  • (See Figure 11)

Figure 11

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Remove Previous Tracking:

To avoid duplicate events sent to your destination, we recommend removing your previous tracking.

Follow this guide to learn how to remove previous tracking.

QA Tracking:

• Review that the new Elevar Events are passing the data that you need. If all looks good update your campaigns to use the event based conversions.