Overview

Follow this guide to learn how to convert the existing Microsoft Advertising URL type conversion to Event type conversion. If you are in the Conversion settings of your Microsoft Advertising account and see a purchase conversion with the type as "Destination URL", then you will have to make a change in order for it to receive data using an event based set up.

How to Convert the Existing Microsoft Advertising URL Type Conversion to Event Type Conversion

Select Conversion Goal:

• Begin on your Microsoft Advertising homepage and use the left-hand navigation menu to click on the "Conversions" tab.
• An additional left-hand navigation menu will appear, locate and click on the "Conversion goals" tab.
• Once in the Conversion goals settings, locate and click on the existing conversion with the "Destination URL" type.
  • (See Figure 1)

Figure 1

Select Goal Type:

• After clicking on the desired conversion, you will need to select the goal type.
  • Navigate to the section of the page titled "Goal Type" and click on the "Event" box.
  • After selecting the conversion goal, click on the "Next" button located at the bottom of the page.
    • (See Figure 2)

Figure 2

Goal Settings:

• After selecting the Conversion Goal Type, you will need to select the Conversion Goal Details.
  • Navigate to the section title "Revenue" and use the drop-down menu to select the "Conversion action value may vary (for example, by purchase price)" tab.
  • Once you have entered all of the Goal Settings, click on the "Next" button located at the bottom of the page.
    • (See Figure 3)

Figure 3

Enhanced Conversions:

• After selecting the Goal Settings, you have the option to select and set up Enhanced Conversions.
• Click on either the "Turn on Enhanced Conversions" box or the "I don't want to use enhanced conversions" box.
  • If you select "Turn on Enhanced Conversions", read the terms of use and privacy policy and then click on the box agreeing to the use of Enhanced Conversions.
  • Once you have selected all of the required information for selecting whether or not to use Enhanced Conversions, click on the "Next" button located at the page.
    • (See Figure 4)

_Figure 4_

Set Up Tagging:

• After selecting whether or not to turn on Enhanced Conversions, you will need to set up the tagging.
  • Navigate to the section of the page titled "Do you have this UET tag installed on all your website pages?" and click on the "Yes, the UET tag was already installed all websites pages when you created another conversion goal or audience list" button.
  • Once you have selected details for setting up tagging, click on the "Save and next" button located at the bottom of the page.
    • (See Figure 5)

_Figure 5_

• After selecting details for setting up tagging, you will be brought to an overview page, locate and click on the "Next" button at the bottom of the page.
  • (See Figure 6)

Figure 6

Install Event Tag:

• After selecting how to set up the tagging, you will need to select how you are going to install the event tag.
  • Locate the section titled "How would you like to install your event-tag?" and click on the "Manual installation" button.
• Once you have selected how you are going to install the event tag, click on the "Next" button located at the bottom of the screen.
  • (See Figure 7)

Figure 7

Select Custom Event Parameters:

• You will need to edit the custom event parameters for the event tag.
  • Navigate to the section titled "Custom event parameters" and locate the "Action" tab. Use the text box and type "purchase".
  • Click on the "+ Add another parameter" button. An additional option menu will appear, click on the "Category" option. Then for the new parameter, use the text box and type "checkout".
• Navigate to the section of the page titled "When do you want to track this event?" and use the drop-down menu to click on the "Track event on inline action." tab.
• After you have entered all of the required information for installing the event tag, click on the "Next" button located at the bottom of the page.
  • (See Figure 8)

_Figure 8_

All Done!

• After selecting the details for installing the event tag, you will be brought to an overview page titled "All Done"
• Locate and click on the "Done" button at the bottom of the page.
  • (See Figure 9)

Figure 9