Overview

Prerequisites:

• If you haven't installed our Shopify Source in your Elevar App. Follow our guide on how to implement the Shopify Source.

Add Outbrain as a Server-Side Destination

Locate Outbrain Destination:

• On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
• Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
  • A side bar pop-up window will appear, titled "Add Destination".
  • Within this pop-up, use the search function and type "Outbrain".
  • Once the Outbrain destination appears from the search function, click on it.
    • (See Figure 1)

Figure 1

Get Started:

• After locating and clicking on the Outbrain destination, you will be taken to overview screen.
• Click the "Get Started" button in the lower left-hand corner of the Overview box.
  • (See Figure 2)

Figure 2

Entering Outbrain Settings

Select Events:

• After clicking on "Get Started" you will have to select the Event settings.
• Either click on the button labeled "Use best practices" or "Customize".
• Under the "Breakdown" menu, you will need to name each event you are passing to Outbrain. These events should match the event name for your event based conversions in Outbrain.
• After selecting what events you want to send, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 3)

Figure 3### Consent Mode:

• After selecting the Events settings, you will be prompted to enable Consent Mode.
• To enable Consent Mode, click on the "Yes, enable for this destination" button. If you do not want to enable Consent Mode, click on the "No" button.
  • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
• Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 4)

Figure 4

Select Transaction Identifier:

• After selecting details for Consent Mode, you need to choose a Transaction Identifier.
  • Click on wither the "Order ID", "Order Number" or the "Order Name" button.
• After selecting the Transaction Identifier, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 5)

Figure 5

Filter Transactions:

• After selecting details for the Transaction Identifier, you need to choose whether or not to filter transactions.
• Currently, our recommended practices suggests clicking the button labeled, "Yes, Block some transactions", and blocking exchange & historical import orders.
  • Thinking you may need to block additional orders? Learn how to block these orders in this guide.
  • Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!
• Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 6)

Figure 6

Subscriptions:

• If you sell subscriptions, select whether you are using the unified Shopify checkout, or using a separate checkout. Then, navigate to the section titled, "Would you like to send recurring transactions?" select the button labeled "No, block" or "Yes, send".
• If you do not sell subscriptions, select the button labeled "No".
• Once you have all of selected all of the information for Subscriptions, click on the "Save and Continue" button at the bottom of this section.
  • (See Figure 7)

Figure 7

Go Live:

• After completing all of the previous Outbrain Setup Steps, an Overview page will appear.
• If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
• A pop-up window will appear, asking for a confirmation of your changes.
• Click on the button labeled "Yes, Go Live".
  • (See Figure 8)

Figure 8

Remove Previous Tracking:

• Remove any previous tracking you've had hardcoded in your theme or tags in Google Tag Manager(GTM).

QA Tracking & Update Campaigns:

• Test that the new Elevar Events are passing the data that you need.
• If you have created new conversion events in Outbrain you will want to update your campaigns to optimize towards your new purchase event. If you exclude a purchase audience segment you will also want to update this in your campaigns.