How to Set Up Outbrain Server-Side Tracking

Follow the step by step guide to launching your Outbrain server-side tracking


Step 1: Add Destination

In your Elevar App, navigate to My Tracking > Select Add Destination > Find and select Outbrain.

You'll be taken to an Overview Page, select Get Started.

Step 2: Select Events

By default, we've already selected the standard recommended events for you! Most likely, you won't need to adjust anything.

You will need to name each event you are passing to Outbrain. These events should match the names of your event based conversions in Outbrain. You may need to create new conversions if your existing conversions are URL based.

Select Save to continue to the next step.

Step 3: If Applicable, Enable Consent Mode

If consent is required, follow these steps to enable consent mode & select your consent categories.

If consent is not required, select Save & Continue.

Step 4: Transaction Identifier

Select your Transaction Identifier that will be passed to Outbrain for purchase events.

Select Save & Continue.

Step 5: Filter Transactions

This step allows you to control exactly what purchase events are sent to Outbrain. You can block orders based on Source Channel Names, Order Tags or Order Gateways.

If you select the recommended "Block some transactions" exchange orders are blocked. Thinking you may need to block additional orders? Learn how to block these orders in this guide.

Otherwise, select Save to continue.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Step 6: Subscriptions

Do you sell subscription products? If you do, you can choose to send first-time orders only or first-time + recurring orders to your marketing destination.

Step 7: Go Live

Select Go Live on the Overview Page to launch your new Outbrain tracking.

Step 8: Remove Previous Tracking

Remove any previous tracking you've had hardcoded in your theme or tags in Google Tag Manager(GTM).

Step 9: QA Tracking & Update Campaigns

Test that the new Elevar Events are passing the data that you need.

If you have created new conversion events in Outbrain you will want to update your campaigns to optimize towards your new purchase event. If you exclude a purchase audience segment you will also want to update this in your campaigns.