How to Set Up Postscript in Elevar as a Server-Side Destination

Learn how to Set Up Postscripts in Elevar Server-Side Destination

Overview

Prerequisites:


Add Postscript as a Server-Side Destination

Locate Postscript Destination:

  • On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
  • Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
    • A side bar pop-up window will appear, titled "Add Destination".
    • Within this pop-up, use the search function and type "Postscript".
    • Once the Postscript destination appears from the search function, click on it.
      • (See Figure 1)

Step 1 screenshot

Figure 1

Get Started:

  • After locating and clicking on the Postscript destination, you will be taken to overview screen.
  • Click the "Get Started" button in the lower left-hand corner of the Overview box.
    • (See Figure 2)

Step 1 screenshot

Figure 2

Enter Postscript Settings

Postscript Settings:

  • Within the "Postscript Settings", enter your Postscript Private API Key [ How do I find this? ]
  • Once you have entered your Postscript Private API Key, click on the "Save and Continue" box at the bottom of this section.
    • (See Figure 3)

Step 2 screenshot

Figure 3

Select Events:

  • Once you have entered your Postscript Settings, you have to select the Event settings.
  • Either click on the button labeled "Use best practices" or "Customize Settings". Currently, our "Use best practices" recommends sending view item, add to cart, and begin checkout events.
  • Under the "Breakdown" menu, you will need to name each event you are passing to Postscript.
  • After selecting what events you want to send, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 4)

Step 3 screenshot

Figure 4

Consent Mode:

  • After selecting the Events settings, you will be prompted to enable Consent Mode.
  • To enable Consent Mode, click on the "Yes, enable for this destination" button. If you do not want to enable Consent Mode, click on the "No" button.
    • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
  • Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 5)

Step 4 screenshot

Figure 5

Filter Transactions:

  • After selecting details for enabling consent mode, you need to choose whether or not to filter transactions.
  • Currently, our recommended practices suggests clicking the button labeled, "Yes, Block some transactions", and blocking exchange & historical import orders.
  • Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 6)

Step 5 screenshot

Figure 6

Subscriptions:

  • If you sell subscriptions, select whether you are using the unified Shopify checkout, or using a separate checkout. Then, navigate to the section titled, "Would you like to send recurring transactions?" select the button labeled "No, block" or "Yes, send".
  • If you do not sell subscriptions, select the button labeled "No".
  • Once you have all of selected all of the information for Subscriptions, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 7)

Step 6 screenshot

Figure 7

Go Live:

  • After completing all of the previous Postscript Setup Steps, an Overview page will appear.
  • If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
  • A pop-up window will appear, asking for a confirmation of your changes.
  • Click on the button labeled "Yes, Go Live".
    • (See Figure 8)

Step 7 screenshot

Figure 8

Remove Previous Tracking:

Remove any previous tracking you've had hardcoded in your theme or tags in Google Tag Manager(GTM).

QA Tracking:

Review that the new Elevar Events are passing the data that you need.

Set Up Your Split Test

Send messages to only the net new abandoners identified by Elevar so that you can see the net new revenue generated.