How to Set Up Pepperjam in Elevar as a Server Side Destination

Overview

Prerequisites:

  • If you haven't installed our Shopify Source in your Elevar App. Follow our guide on how to implement the Shopify Source.
  • Add an "ev_publisherId={subid}" query parameter to your Pepperjam landing pages. This can be done by a Pepperjam representative, or you can add it yourself in Creatives -> Generic Link within your Pepperjam account.
    • (See Figure 1)

Figure 1


Add Pepperjam as a Server-Side Destination

Locate Pepperjam Destination:

  • On the homepage of your Elevar Account, locate the "My Tracking" button from the left-hand menu.
  • Once, in "My Tracking" select the "Add Destination" button in the upper right hand corner of the page.
    • A side bar pop-up window will appear, titled "Add Destination".
    • Within this pop-up, use the search function and type "Pepperjam".
    • Once the Pepperjam destination appears from the search function, click on it.
      • (See Figure 2)

Step 1 screenshot

_Figure 2_

Get Started:

  • After locating and clicking on the Pepperjam destination, you will be taken to overview screen.
  • Click the "Get Started" button in the lower left-hand corner of the Overview box.
    • (See Figure 3)

Step 2 screenshot

_Figure 3_

Enter Pepperjam Settings

Pepperjam Settings:

  • Within the "Pepperjam Settings" use the text box to enter your Pepperjam API Key. How to find this.
  • Click on the "Save and Continue" box at the bottom of this section.
    • (See Figure 4)

_Figure 4_

Consent Mode:

  • After selecting the Events settings, you will be prompted to enable Consent Mode.
  • To enable Consent Mode, click on the "Yes, enable for this destination" button. If you do not want to enable Consent Mode, click on the "No" button.
    • If consent is required, select what categories you’d like the shopper to agree to before tracking fires. [Learn More]
  • Once you have all of selected all of the information for enabling Consent Mode, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 5)

Step 3 screenshot

_Figure 5_

Select Transaction Identifier:

  • After selecting details for Consent Mode, you need to choose a Transaction Identifier.
    • Click on either the "Order ID", "Order Number", or "Order Name" button. Typically, "Order ID" is the most commonly used Transaction Identifier for Pepperjam integrations.
  • After selecting the Transaction Identifier, click on the "Save and Continue" button at the bottom of this section
    • (See Figure 6)

Step 4 screenshot

_Figure 6_

Select Product Identifier:

  • After selecting the Transaction Identifier, you need to choose a Product Identifier.
    • Click on either the "Variant ID" or the "Product SKU" button. Typically, "Vairant ID" is the most commonly used Product Identifier for Pepperjam integrations.
  • After selecting the Transaction Identifier, click on the "Save and Continue" button at the bottom of this section
    • (See Figure 7)

Step 5 screenshot

_Figure 7 _

Filter Transactions:

  • After selecting details for the Product Identifier, you need to choose whether or not to filter transactions.
  • Currently, our recommended practices suggests clicking the button labeled, "Yes, Block some transactions", and blocking exchange and historical import orders.
  • Once you have all of selected all of the information for Filtered Transactions, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 8)

Step 6 screenshot

_Figure 8 _

Subscriptions:

  • If you sell subscriptions, select whether you are using the unified Shopify checkout, or using a separate checkout. Then, navigate to the section titled, "Would you like to send recurring transactions?" select the button labeled "No, block" or "Yes, send".
  • If you do not sell subscriptions, select the button labeled "No".
  • Once you have all of selected all of the information for Subscriptions, click on the "Save and Continue" button at the bottom of this section.
    • (See Figure 9)

Step 7 screenshot

_Figure 9_

Go Live:

  • After completing all of the previous Pepperjam Setup Steps, an Overview page will appear.
  • If all of the details within the Configuration Summary look correct, then click on the button labeled "Go Live" at the bottom of this section.
  • A pop-up window will appear, asking for a confirmation of your changes.
  • Click on the button labeled "Yes, Go Live".
    • (See Figure 10)

Step 8 screenshot

_Figure 10_


Remove Previous Tracking:

Remove any previous tracking you've had hardcoded in your theme or tags in Google Tag Manager(GTM).

QA Tracking:

Review that the new Elevar Events are passing the data that you need. If all looks good update your campaigns to use the event based conversions.