How to Find Bing/Microsoft Event Action and Category
Step 1: Login to Bing Ads
Step 2: Navigate to Conversion Goals
Go to Conversions > Conversion Goals.
Step 3: Select your Conversion
Step 4: Navigate to the Set up Tagging Step
You'll find the Event Action and Category in the Set Up Tagging step. In my example below, my Action is "Purchase" and Category is "checkout".
Updated about 1 month ago