Overview

Learn how to find your Microsoft Event Action and Category

How to Locate Microsft Event Action and Category

Access Conversion Goals:

• Login to Microsoft Advertising.
• Begin on the homepage of your Microsft Advertising and use the left-hand menu to click on the "Conversions" tab.
• An additional pop-up menu will appear, click on the "Covnersion goals" tab.
  • (See Figure 1)

Figure 1

Access Goals:

• Once in your Conversion Goals settings, locate the section of the page labeled "Goal Name".
• Click on one the desired goal from this list.
  • (See Figure 2)

Figure 2

Locate Action and Category:

• After clicking on the desired goal, you will be brought to a separate screen.
• Using the left-hand menu, navigate to the "Set up tagging" step.
  • Locate the section of the page titled "Install Event Tag" and here you will find your goal action and category.
    • (See Figure 3)

Figure 3