Seeing traffic attributed to "Chrome / app" in your Source/Medium Report?
Say a shopper is browsing your website on Chrome > adds something to their cart > and then abandons their cart.
When that shopper opens up a new Chrome tab, they'll see a section titled "Your carts"
If the shopper clicks through that link, they'll be taken to their abandoned cart.
To take credit for any future actions/purchases, Chrome adds UTM parameters to the link so the shopper's new session will be attributed to Source = Chrome, Medium = App, and Campaign = chrome-cart
Updated 1 day ago