Are you seeing Audience Source Error after setting up your Dynamic Remarketing for Retail? Keep reading!

Google Ads is saying: Your campaigns can't tailor dynamic ads based on user activity when your audience source doesn't send the required parameter. Make sure the required parameter is being sent correctly.

Issue: ecomm_prodid never received

The GOOD NEWS is that the audience source error you are seeing can sometimes be a FALSE POSITIVE error that we see quite a bit.

How to confirm if this is an issue for you:

Go to your Audience Sources dashboard and verify that the data is being received for ID and ecomm_prodid.

It should look like this:

In the image above you're seeing id and ecomm_prodid receiving hits in 1 day and 30 day periods.

Google Ads states they want the "id" sent as primary ID which you can read more about here: https://support.google.com/google-ads/answer/7305793?hl=en

We are sending both in our pre-built tags in GTM. However id is our primary parameter being sent.

If you've just deployed Elevar to your website then it can take 48-72 hours for this error to subside.

Questions? Please email us at [email protected] so we can help you out!