Overview

Follow this guide to learn more about what the "Audience Source Not Sending Required Parameter" error in Google Ads is and how to troubleshoot it.

The Error Message: (See Figure 1)

Google Ads is saying:

• Fix your auidance source doesn't send the required parameter. Make sure the required parameter is being sent correctly.

The Issue:

• ecomm_prodid never received.

The Solution:

• The good news is that the audience source error you are seeing can sometimes be a false positive error that we see quite a bit.

_Figure 1_

How to Confirm If This Is an Issue for You

Access Audience Sources Dashboard:

• Begin on your Google Ads homepage and use the left-hand menu to click on the "Tools" tab.
• Once in the "Tools" settings, use the left-hand menu to click on the "Share library" tab. An additional drop-down menu will appear, click on the "Audience manager" tab.

Access Your Data Sources:

• Once in the Audience manager settings, use the top menu and click on the "Your Data Sources" tab.
• Locate the box labeled "Google Ads Tag" and click on the "Details" button in the bottom right-hand corner of the box.
  • (See Figure 2)

Figure 2

Locate id and ecomm_prodid:

• Navigate to the section of the page titled "Parameters".
• Verify that the data is being received for ID and ecomm_prodid. You should see id and ecomm_prodid receiving hits in 1 day and 30 day periods.
  • Google Ads states they want the "id" sent as primary ID which you can read more about here: https://support.google.com/google-ads/answer/7305793?hl=en
  • (See Figure 3)

_Figure 3_

• We are sending both in our pre-built tags in GTM. However id is our primary parameter being sent.
• (See Figure 4)

Figure 4

• If you have just deployed Elevar to your website then it can take 48-72 hours for this error to subside.

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Questions? Please email us at [email protected] so we can help you out!