Overview

Follow this guide to learn how to set up Google Ads tracking via Google Tag Manager.

Prerequisites

Before you can enable your Google Ads tracking via Google Tag Manager, you will need to:

• Install the Shopify Source on your store. Follow this guide to learn how to install the Shopify Source.

Download the Pre-Built Google Ads Tags

Locate Google Ads Container:

• Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
• Use the search function to locate and click on the Google Ads Pixel Container.
  • (See Figure 1)

Figure 1

Download Google Ads Container:

• Once in the Google Ads Container, navigate to the box titled "Download Container".
• Click on the button labeled "Download Container".
  • (See Figure 2)

Figure 2

Import the Pre-Built Google Ads Tags into GTM

Import Container:

• Log in to your Google Tag Manager Account.
• Select your GTM Web Container.
• Click on the "Admin" button located in the upper menu bar.
  • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
    • (See Figure 3)

Figure 3

Import Container Information:

• Under the "Select file to import" section, click on the "Select File" button and choose the Google Ads Container that was previously downloaded.
• Under the "Choose workplace" section, either create a new workplace titled "Google Ads Tracking" or select your "Default Tracking".
• Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
• Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
  • (See Figure 4)

Figure 4

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

• Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

• After importing the Google Ads tag container, you will be brought back to the Google Tag Manager homepage.
• In your Google Ads Tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
  • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
  • (See Figure 5)

Figure 5