Overview

Follow this guide to learn how to set up Retention Pixel/Web Tracking via Google Tag Manager. Retention helps you maximize audience growth, reclaim abandonment revenues, and reactivate lapsed audiences, across all channels.

Prerequisites:

• Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on how to implement the Shopify Source.

Download the Pre-Built Retention Tags

Locate Retention Container:

• Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
• Use the search function to locate and click on the RetentionPixel Container.
  • (See Figure 1)

Figure 1

Download Retention Container:

• Once in the Retention Container, navigate to the box titled "Download Container".
• Add in your Retention.com Account ID. Follow this guide to learn how to locate your Retention Account ID.
• Click on the button labeled "Download Container".
  • (See Figure 2)

Figure 2

Import the Pre-Built Retention Tags into GTM

Import Container:

• Log in to your Google Tag Manager Account.
• Select your GTM Web Container.
• Click on the "Admin" button located in the upper menu bar.
  • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
    • (See Figure 3)

Figure 3

Import Container Information:

• Under the "Select file to import" section, click on the "Select File" button and choose the Retention Container that was previously downloaded.
• Under the "Choose workplace" section, either create a new workplace titled "Retention Tracking" or select your "Default Workspace".
• Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
• Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
  • (See Figure 4)

Figure 4

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

• Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

• After importing the Retention tag container, you will be brought back to the Google Tag Manager homepage.
• In your tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
  • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
  • (See Figure 5)

Figure 5