Overview

Understanding the dl_subscribe Event:

The dl_subscribe event is an essential data layer event that is used to capture user sign-ups for email and SMS marketing lists. The event is triggered when a shopper subscribes to email or SMS services through native Shopify forms, as well as third-party pop-ups (e.g., Klaviyo, Attentive, Postscript).

At Elevar, we maximize the amount of data thats captured by the data layer, and then send as much of that data back to your connected server side marketing destinations, and if we don’t have a server side destination for an event, we still always try to also maximize the amount of data that’s sent back to destinations through client side tracking technology and GTM. For businesses using Elevar, this event is important for optimizing marketing flows, thus ensuring that email and SMS sign-ups are accurately recorded. If your email form events aren't automatically detected, you can manually push these events using provided code snippets.

👍

Read More: dl_subscribe Event

Follow this guide to learn more about the dl_subscribe event!

The dl_subscribe Event and Klaviyo:

The dl_subscribe event enhances the browse, cart, and checkout abandonment flows in Klaviyo by building a data pipeline that supports personalized email and SMS marketing automation.

How the dl_subscribe Event Impacts Klaviyo

Boosting Performance of the Browse, Cart and Checkout Abandonment Flows

One you are capturing more data in the email/SMS capture pop-up on the homepage, it results in approximately a 50-60% boost in the performance of the Klaviyo flows. Results vary by merchant and marketing destination and our team can help you measure the impact and lift in performance. More details below.

Capturing Identifiable Leads:

• Data Foundation: When a user subscribes through the dl_subscribe event, their email or other contact details are captured. This allows Klaviyo to recognize and track their activity across your website, including browsing, cart additions, and checkout activity.
• Customer Profiles: With identifiable leads, Klaviyo can build customer profiles, thus enabling segmentation and automation for abandonment flows.

Enables Behavior-Triggered Emails:

• Browse Abandonment: For users who have subscribed, Klaviyo can trigger browse abandonment emails when they view products but don’t add them to the cart. Without the dl_subscribe event, it’s harder to identify and engage these users.
• Cart Abandonment: Subscribers are seamlessly included in cart abandonment flows, where tailored messages remind them of items left in their carts.
• Checkout Abandonment: Checkout abandonment flows target users who start the checkout process but don’t complete it. The dl_subscribe event ensures these contacts are reachable for follow-ups.

Personalizes Messaging:

The data from dl_subscribe (e.g., preferences, source of subscription, or segmentation tags) helps personalize abandonment emails. You can segment users based on their engagement levels post-subscription to customize the urgency or incentive in abandonment flows.

For example:

• Including product recommendations based on previously browsed or carted items.
• Tailoring subject lines or incentives like discounts to specific audience segments.

Boosts Conversion Rates:

The combination of identifiable data from dl_subscribe and user activity triggers (browse/cart/checkout) creates a re-engagement loop, increasing the likelihood of conversion. Better conversion rates build trust with the customer because personalized abandoment emails make users feel valued and understood, this encourageing them to complete their purchases.

Supports Multi-Channel Marketing:

If users subscribe with both email and phone numbers, abandonment flows can incorporate multi-channel reminders (e.g., SMS for immediate cart recovery messages). Subscription data also allows you to retarget abandonment flow users through cross promotional opportunities such as loyalty programs and other upsell aspects.