Overview

Guides:

Installation

Platform Overview

Wunderkind is an AI-powered performance marketing platform built to help e-commerce brands identify anonymous website visitors and convert them into customers through highly personalized, one-to-one messaging. The platform enables brands to drive omnichannel engagement across owned marketing channels such as email, SMS, and on-site pop-ups, helping businesses recover lost revenue opportunities and improve customer retention.

Key Features:

Wunderkind Identity Network: A proprietary first-party data graph that recognizes billions of devices, identifying a significantly higher percentage of web traffic compared to traditional solutions.
Agentic AI Decisioning: Uses artificial intelligence to determine the optimal message, timing, and channel for re-engaging individual shoppers in real time.
Automated Campaigns: Supports triggered campaigns such as cart abandonment, browse abandonment, and back-in-stock or price-drop alerts to recapture lost revenue.
Advanced Segmentation: Identifies and suggests high-probability customer segments based on behavioral data and purchase patterns, improving precision targeting.
Analytics and Reporting: Provides detailed, cross-channel dashboards with AI-generated insights and performance recommendations to optimize future campaigns.

Use Cases

E-commerce Revenue Growth:

Identify and convert high-intent shoppers through triggered campaigns and personalized messaging, often ranking among a brand’s top revenue-generating channels.

List Growth and Lead Capture:

Increase email and SMS marketing lists with dynamic opt-ins triggered by user behavior, such as time-on-page, cart activity, or product interest.

Retention and Loyalty:

Use personalized post-purchase and win-back campaigns to strengthen customer relationships and drive repeat purchases.

Omnichannel Optimization:

Unify experiences across email, SMS, and on-site interactions to deliver cohesive and consistent messaging throughout the customer journey.

Privacy-First Personalization:

Maintain compliance with data privacy regulations while leveraging first-party data and AI decisioning to achieve scale without third-party cookies.