Overview

Follow this guide to learn how to customize Google Analytics 4 attribution settings by channel in Elevar. This is commonly used when you want orders from a specific sales channel (for example, ChatGPT Instant Checkout) to appear in Google Analytics 4 with a dedicated Source and Medium.

Prerequisites:

Before you begin, ensure that you have the following:

• You have setup Google Analytics 4 as a destination in Elevar.
• Your implementation is sending a sales channel value that you can select as a Channel Code (for example, the sales_channel value sent in an API purchase payload).

How to Customize Google Analytics 4 Source and Medium by Channel

Access Google Analytics 4 Destination:

• Begin on the homepage of your Elevar Account and use the left-hand menu to click on the "My Tracking" tab.
• Navigate to your destinations and select the "Google Analytics 4" destination.
  • (See Figure 1)

_Figure 1_

Access Advanced Options:

• Once you have accessed the Google Analytics 4 destination, use the "Setup Steps" navigation box to locate and click on the "GA4 Settings" tab.
• Once in the Google Analytics 4 settings, locate and click on the "Advanced Options" drop-down menu.
• Within the Advanced Options, locate and click on the "Customize by Channel" button.
  • (See Figure 2)

_Figure 2_

Customize by Channel:

• Once you have accessed the Customise by Channel section of the Google Analytcs 4 settings, you will need to configure the specific custom channel.
  • In the Channel Code field, select the channel you want to customize. This should match the sales channel identifier for the orders you want to override (for example, a ChatGPT-specific sales_channel value).
  • In the Campaign Source field, enter the Source you want Google Analytics 4 to use for this channel.
  • In the Campaign Medium field, enter the Medium you want Google Analytics 4 to use for this channel.
    • (See Figure 3)

_Figure 3_

Save Changes:

• Once you have entered all of the required information for customizing Google Analytics 4 source and medium by channel, be sure to save your changes.
• Click on the "Save" button located at the bottom of the page.
  • (See Figure 4)

_Figure 4_

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NOTE: Update Web Container if Using Google Tag Manager for Client-Side Tracking

If you are using Google Tag Manager for client side tracking with the Google Analytics 4 destination, ensure that you update the web container after customizing Google Analytics 4 source and medium by channel.

• Use the "Setup Steps" navigational box to locate and click on the "Client-Side Tracking" tab.
• Navigate to the section of the page titled "Web Container Setup". Import and publish the Google Tag Manager tags for the Google Analytics 4 destination again.
• Once you have published the new tags, click on the "Mark as Complete" button located at the bottom of the page.
  • (See Figure 5)

_Figure 5_