Overview

Follow this guide to learn how to customize server side destinations to adhere to your collected consent values.

Prerequisites:

Before you can assign Consent per Server-Side Destination, you will need to:

• Enable Consent Mode in your Shopify Store. Follow this guide to learn how.
• Assign Consent requirements for your client side tags. Follow this guide to learn how.

Assign Consent Requirements Per Marketing Destination

Select Destination:

• Begin on your Elevar homepage and use the left-hand menu to click on the "My Tracking" tab.
• Select the Marketing Destination that you would like to assign Consent.
  • (See Figure 1)

Figure 1

Enabling Consent:

• Once in your desired Destination, navigate to the "Setup Steps" box and click on the "Consent Mode" tab.
• Navigate to the section titled "Would you like to enable Consent Mode?" and click on "Yes, enable for this destination".
  • (See Figure 2)

Figure 2

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Note: GA4 Destination Only

You will see that your GA4 destination has already been updated to be enabled for consent and you are not able to select No.

This is to keep your GA4 tags functioning at their best. GA4 client-side tags immediately begin considering consent when you add a consent banner that supports Google consent mode.

For this reason, we update your server-side events to match to avoid distorted data in GA4.

Select Desired Consent Categories

GA4 Sending anonymous data:

• It is to send anonymized data to GA4 when a user has denied or not provided consent, this is consistent with the default behavior of Google tags and will provide you with the best performance within Google Analytics.
  • If you need to add additional [consent categories], or would like to adjust your settings to avoid sending anonymized data, select Customize Settings.
  • For guidance on how your selections will behave with anonymous data, hover on the tooltips near the built-in and additional column headers.
• If you do not want to pass anonymous data select the additional checkboxes for Ad Storage and Analytics Storage.
• After making the desired changes, click on the "Save" button at the bottom of the page.

All Other Destinations:

• Navigate to the "What consent categories should a shopper accept before tracking fires?" section of the "Consent Mode" settings page.
  • For guidance on how your selections will behave with anonymous data, hover on the tooltips near the built-in and additional column headers.
  • If you do not want to pass anonymous data select the additional checkboxes for Ad Storage and Analytics Storage.
• After making the desired changes, click on the "Save" button at the bottom of the page.
  • (See Figure 3)

Figure 3

Update Web Tags

• If your destination has a Web Container Setup step, follow the instructions to update your client-side tags to be consent-aware.
  • (See Figure 4)

Figure 4

Repeat Steps 1-5 for each Marketing Destination where you'd like to set up Consent Mode