In order to setup Google Tag Manager tags for Outbrain, we'll need to have an Outbrain Pixel ID

Step 1: Navigate to your Conversion Page

Step 2: Select Outbrain Pixel

Step 3: Your Pixel ID is located in the Code next to OB_ADV_ID=

You can either send us the entire code or just send us the Pixel ID.

Example: 111aaaa11111111aa1aaaa1a1111a111a1

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Does Outbrain's interface look different than what's listed above? Outbrain might have updated their steps! If that's the case, follow Outbrain's article on implementing their Pixel instead to find your Pixel Code/ID.