Elevar Events and Properties Sent to Pub/Sub

Overview

Read this guide to learn about the events and properties that Elevar sends to Pub/Sub! Within the Elevar app, you can select from the following events and properties to send, allowing you to customize the data flow to your specific needs.

Elevar Events and Properties:

When setting up Pub/Sub as a server-side destination, several Elevar events are tracked. Below is a list of the events and their corresponding properties that are sent:

Event Name:Properties:
Page ViewTriggered on all pageviews from your online store.
View Item ListTriggered on collection views from your online store.
Select ItemTriggers when an item is selected.
View ItemTriggered on product detail views from your online store.
Add To CartTriggered on all add to cart event actions from your online store.
View CartTriggered when a user visits the cart page on your online store.
Begin CheckoutTriggered when a user starts their checkout process.
Add Shipping InfoTriggered when a user reaches the shipping step in their checkout process.
Add Payment InfoTriggered when a user reaches the payment step in their checkout process.
PurchaseTriggered on transaction events from all channels connected to your Shop.
Subscription PurchaseTriggered when a shopper purchases a first time subscription order on a unified Shopify Checkout. Requires the purchase to include a product with a selling plan name or the "Subscription First Order" or "Ordergroove Trigger Order" tag to be added prior to order creation. Requires that the corresponding purchase event is enabled.
Remove From CartTriggered on all remove from cart event actions from your online store.
View Search ResultsTriggered when a user views a search results page on your online store.
Account Sign UpTriggered when a user signs up for an account on your online store.
LoginTriggered when a user logs into their account on your online store.
RefundTriggered when a customer returns items they've purchased and you have to refund a customer's payment.
Email Sign UpTriggered when a user subscribes to an email list from your online store.

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Event Tracking Customization:

Learn more about the event tracking customization currently available for the Pub/Sub destination.

  • Trigger checkout funnel events from checkout actions: This will use checkout create/update actions as the trigger for checkout funnel events, rather than checkout page loads.
  • Trigger purchase events from order creation: This will use order creation as the trigger for purchase events, rather than the "Thank You" page load. We recommend using this for better tracking.