Overview

You can boost sales using Elevar's server-side tracking and session enrichment alongside Klaviyo's browse, cart, and checkout abandonment flows. By combining Elevar’s tracking with Klaviyo’s flows, you can capture more customer interactions to ultimately drive more conversions.

Follow this guide to learn how the events captured by Elevar and Klaviyo abandonment flows to work seamlessly alongside other tracking solutions. Using a data-driven and evidence based approach, you can assess the impact of Elevar’s tracking on your sales, to further optimize your workflows and get the most out of your Klaviyo account.

How to View Raw Event Data from All Tracking Solutions in Klaviyo

To optimize your Klaviyo flows, it’s important to first understand how to view the raw data from Elevar’s server-side tracking as well as the native client-side tracking and other server-side solutions integrated into Klaviyo. This data gives you visibility into what’s being tracked, and how different systems are capturing customer behavior.

Accessing Raw Data in Klaviyo:

• Begin on your Kaviyo homepage and use the left-hand navigation menu to click on the "Analytics" tab. An additional drop-down menu will appear, locate and click on the "Metrics" tab.
• Once in the Metrics section of your Klaviyo account, you can view all the events being tracked by the various integrations, including:
  • Klaviyo’s native client-side tracking
  • Elevar’s server-side tracking
  • Other server-side tracking technologies.
    • (See Figure 1)

_Figure 1_

Viewing Raw Data for an Event:

To view the raw data for a specific event, like "Viewed Product", click into the event to see which tracking system recorded it. By reviewing the raw data, you can understand which provider tracked the event and what specific data points were captured.
While you may see data sent by Elevar, that does not necessarily mean that other tracking solutions didn’t capture the same event. The goal is to identify which events Elevar is tracking exclusively and not captured by the other solutions.

How to Identify Additional Events Captured Exclusively by Elevar

After viewing the raw data from multiple providers, the next step is to isolate the events that Elevar is capturing exclusively, which aren’t tracked by the other solution to better understand the unique value Elevar brings to your business.

Creating a Dynamic Segment to Track Elevar Specific Events:

In Klaviyo, you can create a dynamic segment to filter out customers who have been tracked by other technologies.

• Begin on your Klaviyo homepage and use the left-hand navigation menu to click on the "Auidance" tab. An additional drop-down menu will appear, locate and click on the "Lists & Segmants" tab.
• Once on the Lists & Segments section of your Klaviyo account, you can create a new dynamic segment.
• Use these filter rules to track customers who have been captured only by Elevar (and not by the other systems).
  • “Can receive email marketing in the last 30 days”: Ensures the customer is eligible to receive marketing emails.
  • “Viewed Product 0 times in the last 30 days”: Excludes customers tracked by Klaviyo’s client-side technology for viewing a product.
  • “Viewed Product (other server-side tech) 0 times in the last 30 days”: Excludes customers tracked by other server-side technologies.
  • “Viewed Product - Elevar SS at least once in the last 30 days”: Ensures the customer has been tracked exclusively by Elevar for viewing a product.

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Understanding the Dynamic Segment in Klaviyo to Track Elevar Specific Events:

By applying these rules filters, you can isolate customers who have been tracked by Elevar’s server-side tracking but missed by other solutions, allowing you to understand the additional events Elevar is capturing.

• For example, over the past 30 days, Elevar might have tracked 8,799 product view events that weren’t tracked by the client-side or other server-side technologies. This insight helps you understand the unique contribution Elevar is making to your data collection.

How to Optimize Elevar’s Abandonment Flows in Parallel with Other Tracking Solutions

Once you have identified the additional events captured by Elevar, you will need configure your Klaviyo abandonment flows so they work alongside the other tracking solutions you are using. The goal is to avoid duplicating efforts, such as sending multiple emails to the same customer.

Avoiding Duplicate Emails Using Profile Filters:

• Klaviyo’s profile filters allow you to exclude customers from certain abandonment flows based on their behavior. This is important for ensuring that customers are not enrolled in multiple flows for the same type of event (e.g., cart abandonment or product view).

Configuring Client-Side Flow Filters:

• Client-Side Browse Abandonment Flow: Set up filters to exclude customers who have been tracked by other server-side events. This ensures that clients who are captured by client-side events are handled first because they are typically easier to track.

Configuring Server-Side Flow Filters:

• Server-Side Browse Abandonment Flow: For the first server-side abandonment flow, configure filters to exclude customers who have already been tracked or enrolled in a flow powered by another tracking solution. This ensures that only customers captured by Elevar’s server-side tracking are enrolled in Elevar’s abandonment flow.

How to Compare Results and Measure the Impact of Elevar’s Tracking

Now that you have set up your flows and ensured they are not overlapping, you can measure the results. Klaviyo’s performance metrics make it easy to evaluate the effectiveness of Elevar’s server-side tracking.

Comparing Flow Performance

• In the Klaviyo Flows Section, you can compare the performance of all your flows side-by-side.
  • The key metric to track is "Placed Order", which shows how many customers who received an abandonment email ended up making a purchase.
• You can also create a custom report in Klaviyo, focusing on the specific dimensions you want to compare (e.g., Elevar’s server-side tracking, client-side tracking, and other server-side technologies). This report will allow you to see the performance of each tracking system.

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Understanding Klaviyo’s Smart Sending Technology:

Klaviyo's smart sending technology helps prevent sending multiple emails too quickly. The default setting for Smart Sending is 16 hours, but you can adjust this time frame as needed.

Read this guideto learn more about Klaviyo's smart sending technology.