How to Locate Conversion Event Name in Taboola

In order to setup server-side tracking for Taboola, we'll need to map to your Conversions' Event Name in Taboola

How to Locate Conversion Event Name in Taboola

Access Tracking:

  • Sign into your Taboola Account.
  • Use the top navigation menu to click on the "Tracking" tab.
    • (See Figure 1)

Step 1 screenshot

_Figure 1_

Edit Conversion:

  • Once in your Taboola Tracking, navigate to the section of the page titled "Conversions".
  • Locate the desired Conversion and click on the "Edit Conversion" button.
    • (See Figure 2)

Step 2 screenshot

_Figure 2_

Locate Conversion Event Name:

  • After clicking on the "Edit Conversion" button, an additional window will appear.
  • Navigate to the section of the page titled "Conversion Properties".
  • Locate the "Event Name" section and here you will find the Conversion Event Name.
    • Example Conversion Event Name: add_to_cart
    • (See Figure 3)

Step 3 screenshot

_Figure 3_