How to Locate Conversion Event Name in Taboola

In order to setup server-side tracking for Taboola, we'll need to map to your Conversions' Event Name in Taboola

Overview

Follow this guide to learn how to locate your conversion event name in Taboola.


How to Locate Conversion Event Name in Taboola

Access Tracking:

  • Sign into your Taboola Account.
  • Use the top navigation menu to click on the "Tracking" tab.
    • (See Figure 1)

Step 1 screenshot

_Figure 1_

Edit Conversion:

  • Once in your Taboola Tracking, navigate to the section of the page titled "Conversions".
  • Locate the desired Conversion and click on the "Edit Conversion" button.
    • (See Figure 2)

Step 2 screenshot

_Figure 2_

Locate Conversion Event Name:

  • After clicking on the "Edit Conversion" button, an additional window will appear.
  • Navigate to the section of the page titled "Conversion Properties".
  • Locate the "Event Name" section and here you will find the Conversion Event Name.
    • Example Conversion Event Name: add_to_cart
    • (See Figure 3)

Step 3 screenshot

_Figure 3_