This release introduces a better way to send new vs returning user data server-side. It also includes the option to use a Custom Pixel script instead of the Order Status Page script if on Checkout + Thank You Extensibility, as well as Bing + Sendlane available as a public betas.

This update includes changes around user data + currency code with the Custom Pixel script, as well as the addition of Enhanced Conversions for our Bing server-side beta.

Introducing Attribution Elongation: Send more attributable conversions to marketing destinations. This release also includes updates to our Google Ads destination for Google Consent Mode v2, as well as Partnerize + Postscript available as a public betas.

This release includes enhancements to prevent Elevar's tracking from being blocked by ad blockers. It also includes updates to our Google Consent Mode v2 & GA4 integration, as well as Taboola available as a public beta.

This release includes the launch of Awin, Rakuten, and Pub/Sub as new server-side destinations.

This release includes support for the new vs returning user data, releasing Attentive as a public beta integration, the ability to send a subscribe (subscription purchase) event server-side, and the ability to segment subscription vs one-time vs recurring orders in GA4.

This release includes the ability to customize consent fallback logic for server-side & session enrichment tracking in case a consent banner does not provide consent values. It also includes an update where the server purchase event includes the best possible data available both client-side and server-side. Plus the release of a Postscript Private Beta integration (limited seats available).

This release introduces our new Shopify Source (a.k.a. App Theme Embed) which gives you auto-updates to your data layer. It also includes the ability to have multiple pixels per destination, track product list views as you scroll, capture product list views on infinite load collection pages & three new developer betas: Iterable, Sendlane, & PubSub.

An update to ensure that the action-based server-side checkout funnel events consistently send the GA4 cookie value as the Client ID.

This release includes Consent Mode for Session Enrichment, updates to the Impact Radius integration, and the ability to order tags/customer tags to GA4.