This release features a new API to support non-Shopify stores, pricing updates, and a few destination enhancements.

This release includes support ticket creation enhancements, in-app guidance for updating web container tags, and improved view item event detection. Additional updates to reporting for additional clarity for consent mode and Shopify Markets. Plus, Microsoft Advertising (Bing) is officially out of beta!

This release includes enhancement for improving consent availability for web tags when consent mode is enabled.
Mixpanel is officially out of beta, and newly released Omnisend is available as a private beta (limited seats available)!

This update includes changes for TikTok server-side event phone number parameters and a bug fix for array merging in the Data Layer.

This update includes the launch of Yotpo as a new server-side destination, changes for Facebook checkout events, an Awin event formatting change, and a bug fix for array merging in the Data Layer

This release includes an in-app dashboard redesign, the ability to filter reports by a date range plus the option to change between your store and current location timezone. Additional features included data layer image adjustments and additional purchase event parameters for Meta. Plus the release of RTB House Private Beta integration (limited seats available) and CJ Affiliate is officially out of beta!

Introducing Shopify Markets: Send data to different pixels per Shopify Market! This release also includes support for attribution tracking for multiple domains, Google Ads destination updates, and cart reconciliation for tracking with Shopify's web pixel.

This release includes enhancements to subscription vs one-time order tracking, Reddit as a new public Beta, and TikTok/Postscript/Sendlane officially out of beta.

On this latest update, we'll start storing Klaviyo's _kx parameter in local storage & order notes. If there is no email or phone number available to send to Klaviyo but the _kx parameter is available, then we'll send events with the _kx parameter. This allows Klaviyo to identify the user even if Elevar doesn't have an email/phone.

This release includes the ability to send discount data to GA4. You can also send the email sign up event server-side to Meta. In addition, you can include filtering logic based upon the app_id of an order (e.g. to exclude all app orders regardless of the payment method used). Finally, we've added enhancements to our DataLayer Debugger tool for our Headless and Non-Shopify merchants.