This update introduces key improvements across the Datalayer, destinations, and our platform. Datalayer security is strengthened, along with updated filter recommendations and defaults, plus updated URL fields to ensure a valid checkout link is passed in webhook-based Begin Checkout event. Omnisend is now public beta and Piwik PRO in hidden beta!

This release includes the addition of new and returning customer value and shipping tier to the data layer, the addition of the subscription purchase event to several more destinations, and updates to improve attribution for email/sms destinations using the begin_checkout event. Reddit & Yotpo are officially out of beta! Plus the release of Aspire Private Beta integration (limited seats available) and CJ Affiliate is officially out of beta!

This release features a new API to support non-Shopify stores, pricing updates, and a few destination enhancements.

This release includes enhancements for support ticket creation, in-app guidance for updating web container tags, and improved view item event detection. Additional updates have been made to reporting for greater clarity regarding consent mode and Shopify Markets. Plus, Microsoft Advertising (Bing) is officially out of beta!

This release includes enhancement for improving consent availability for web tags when consent mode is enabled.
Mixpanel is officially out of beta, and newly released Omnisend is available as a private beta (limited seats available)!

This update includes changes for TikTok server-side event phone number parameters and a bug fix for array merging in the Data Layer.

This update includes the launch of Yotpo as a new server-side destination, changes for Facebook checkout events, an Awin event formatting change, and a bug fix for array merging in the Data Layer

This release includes an in-app dashboard redesign, the ability to filter reports by a date range plus the option to change between your store and current location timezone. Additional features included data layer image adjustments and additional purchase event parameters for Meta. Plus the release of RTB House Private Beta integration (limited seats available) and CJ Affiliate is officially out of beta!

Introducing Shopify Markets: Send data to different pixels per Shopify Market! This release also includes support for attribution tracking for multiple domains, Google Ads destination updates, and cart reconciliation for tracking with Shopify's web pixel.

This release includes enhancements to subscription vs one-time order tracking, Reddit as a new public Beta, and TikTok/Postscript/Sendlane are officially out of beta.