Overview

We have identified a recent issue affecting Google Ads tracking for clients using the Elevar Google Ads destination. Google now requires a web tag to transmit submitted user data for enhanced conversions for leads. If this web tag is not implemented, a "Needs Attention" flag may appear on your Elevar server-side conversion setup, indicating that the enhanced conversion functionality is not working. This issue does not affect client-side tracking or server-side tracking where Elevar had a click ID.

Follow this guide to learn how to resolve the issue and improve your Elevar server-side conversion performance. Currently, we recommend downloading the "Google Ads - Enhanced Conversions for Leads" pre-built container from your Elevar app and enabling the enhanced conversions for leads in Google Ads.

Enabled Enhanced Conversions for Leads in Google Ads

For optimal performance, enable the Enhanced Conversions for Leads and Accept Customer Data Terms within Google Ads prior to setting up this destination.

Access Conversions Settings:

• Begin on the Google Ads homepage and use the left-hand menu to click on the "Goals" tab.
• An additional settings menu will appear, click on the "Conversions" tab. Use the drop-down menu to click on the "Settings" tab.
  • (See Figure 1)

Figure 1

Enhanced Conversions for Leads:

• Once in the Conversion settings, navigate to the section titled "Enhanced conversions for leads".
• Locate and click on the checkbox for "Turn on enhanced conversions for leads". It does not matter if you set this to "Google Tag" or "Google Tag Manager" for our server integration to work
  • (See Figure 2)

Figure 2

Customer Data Terms:

• Navigate to the section of the page titled "Customer Data Terms".
• Read the "Policies and Additional Terms for Customer Data" and then accept the terms.
  • If you aren’t able to view terms, it's because your account conversions are tracked by a manager account. The customer data terms must be accepted from the manager's account and any Google Ads manager account uploading on behalf of the manager account using cross-account tracking.
  • (See Figure 3)

_Figure 3_

Download and Publish the Enhanced Conversion Leads Container

Locate Enhanced Conversion Leads Container:

• Begin on your Elevar homepage and use the left-hand navigation menu to click on the "Pre-Built Tags" tab.
• Use the search function to locate and click on the "Google Ads - Enhanced Conversion for Leads" container.
  • (See Figure 4)

_Figure 4_

Download Container:

• Once you have access the Google Ads Enhanced Conversions for Leads container, navigate to the section of the page titled "Download Container".
  • Use the text box titled "Google Ads Conversion ID" and enter your conversion ID. Follow this guide to learn how to locate your Google Ads Conversion ID.
  • Once you have entered your Conversion ID, click on the "Download Container" button located at the bottom of this section.
    • (See Figure 5)

_Figure 5_

Import Container into Google Tag Manager:

• Log in to your Google Tag Manager Account.
• Select your GTM Web Container.
• Locate and click on the "Admin" button located in the upper menu bar.
  • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
    • (See Figure 6)

_Figure 6_

Import Container Information:

• Under the section titled "Select file to import", click on the "Select File" button and choose the Google Ads Enhanced Conversion for Leads Container that was previously downloaded.
• Under the "Choose workplace" section, either create a new workplace titled "Google Ads Enhanced Conversions for Leads" or select your "Default Tracking".
• Next, be sure to click on the "Merge" option for importing, then click on the "Overwrite conflicting tags, triggers, and variables" option second.
• Once you have completed filling out the necessary details for the container, click on the "Confirm" button located at the bottom of the page.
  • (See Figure 7)

_Figure 7_

Publish Changes:

• After importing the Google Ads Enhanced Conversions for Leads container, you will be brought back to the Google Tag Manager homepage.
  • In your workspace, click on the "Submit" button in the upper right hand corner of the page.
  • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 8)

_Figure 8_