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Platform Overview

Understanding Axon (AppLovin):

Axon is the AI-powered advertising engine at the core of the AppLovin platform. It serves as the predictive “brain” behind AppLovin’s advertising ecosystem, using advanced machine learning to automate bidding, optimize ad placements, and maximize Return on Advertising Spend (ROAS).

Originally built to power user acquisition in mobile gaming, Axon 2.0 (launched in 2023) expanded its predictive modeling capabilities to support broader verticals including e-commerce, retail, mobile apps, and Connected TV (CTV). The engine processes trillions of real-time signals to determine which users are most likely to engage, convert, or make a purchase, then automatically allocates spend accordingly.

Key Features of Axon (AppLovin)

AI-Driven Predictive Modeling: Uses trillions of data points to predict which users are most likely to install, engage, or convert.
Automated High-ROAS Bidding: Dynamically places bids in real time to maximize Return on Advertising Spend.
Axon 2.0 Enhanced Optimization: Leverages deeper signals and faster learning loops to continuously improve performance across campaigns.
Cross-Vertical Expansion: Supports mobile apps, gaming, e-commerce brands, retail advertisers, and Connected TV placements.
Integrated AppLovin Ecosystem: Works alongside MAX mediation and Adjust analytics for a comprehensive advertising and measurement stack.

How Axon (AppLovin) Works with Elevar

Axon’s predictive optimization is only as strong as the conversion signals it receives. Elevar enhances Axon performance by ensuring accurate, server-side conversion data flows into AppLovin’s ecosystem.

With Elevar:

More complete purchase data is captured, reducing signal loss from browser restrictions or ad blockers.
High-quality conversion values are passed back to Axon, improving its predictive modeling accuracy.
Deduplicated, server-side events support stronger ROAS optimization, allowing Axon to allocate budget more effectively.
Cross-device and privacy-restricted conversions are recovered, ensuring campaigns receive proper attribution credit.

Use Cases with Elevar

Improve ROAS Optimization:

Send enriched purchase values and conversion events through Elevar’s server-side tracking to give Axon cleaner, more reliable optimization signals.

Accelerate AI Learning:

Provide Axon with higher-quality conversion data so predictive models learn faster and adjust bids more effectively.

Recover Lost Attribution:

Capture conversions missed by browser-based pixels and pass them to AppLovin, ensuring campaigns receive accurate credit.

Support E-Commerce Growth:

For Shopify and retail brands, combine Elevar’s detailed purchase and cart data with Axon’s predictive bidding to scale user acquisition profitably.

Strengthen Cross-Channel Performance:

Use Elevar’s consistent event tracking across platforms to help Axon align spend decisions with real customer behavior.