Overview

Read this guide to understand common error messages related to Google Ads in your Channel Accuracy report or Server Events Log.

Why Am I Seeing Google Ads Errors in Channel Accuracy?

There are a few common reasons you might see Google Ads-related error messages:

Conversion Action Created Recently:

• If the conversion action was created less than 6 hours ago, Google won’t accept imported conversions yet. Errors during this window are expected and should resolve automatically once the 6-hour threshold passes.

Elevar Not Added as a User in Google Ads:

• Google requires that the party sending server-side data (Elevar) has access to the destination Google Ads account. Ensure Elevar has been added as a user in your Google Ads account.

Multiple Google Ads Accounts Sending Traffic

• If more than one Google Ads account is driving traffic to your site (for example, through an agency), conflicts may happen. When Elevar sends a conversion with a click ID from one account, but your Google Ads account isn't the source of that click ID, Google will reject the conversion.
• Solution: Set up a Shared Conversion Action across both Google Ads accounts and ensure Elevar only has access to the MCC (Manager Account).