Overview

Guides:

Platform Overview

Understanding TikTok:

TikTok Business Account is a free, public profile designed for businesses to help them connect with their audience on one of the fastest-growing platforms. It offers a variety of tools that make it easier to track performance, engage with followers, and create content that stands out. Whether you are looking to drive traffic to your website, grow your brand, or turn viewers into customers, TikTok gives you everything you need to succeed in a fun, creative way.

Key Features of TikTok Business Account:

Performance Insights: Detailed data on your account growth, content performance, and audience demographics.
Engagement Tools: Connect with your audience and grow organically using TikTok’s powerful engagement features.
Drive Traffic to Your Website: Add website links, app download buttons, and lead generation forms to make it easier for users to interact with your business.
Analytics Dashboard: Keep track of everything from growth and content performance to audience demographics, all in one place.

Use Cases

Optimize Ad Performance with More Complete Conversion Data:

Elevar helps to improve attribution by sending clean and complete event data to TikTok. This then gives TikTok’s algorithms better signals to optimize bidding and campaign delivery.

Prevent Over or Under Reporting of Conversions:

Elevar deduplicates browser and server events to ensure TikTok Ads Manager shows conversion numbers that are accurate to actual site sales. This can help to reduce bidding errors and reporting discrepancies.

Track Key Customer Actions for Better Retargeting Opportunities:

Capture and send important pre-purchase actions such as product views, add-to-carts, begin checkout and more, giving brands the ability to build stronger retargeting audiences inside TikTok.

Differentiate New vs Returning Customer Conversions:

By sending enriched server-side event data through Elevar, TikTok can better distinguish between new and repeat purchasers. This gives brands stronger signals to optimize campaigns toward acquiring new customers or driving higher lifetime value from existing ones.