Overview

In order to setup Google Tag Manager tags for TikTok and server-side tracking, you will need be able to locate your TikTok Pixel ID.

How to Locate Pixel ID

Access Events Manager:

• Begin on the homepage of your TikTok Ads Manager account and use the top menu to click the "Tools" tab.
• An additional drop-down menu will appear, locate and click on the "Events" button.

Navigate to Pixel Settings:

• In the Events Manager, navigate to the section of the page titled "Datasets overview" and click on your current pixel.
  • (See Figure 1)

Figure 1

Locate Pixel ID:

• Once in your current Pixel, navigate to the section of the page titled "ID" and here you will find your Pixel ID.
  • Example Pixel ID Format: A1AAA1AA1AAA1AAAAA1AA
    • (See Figure 2)

Figure 2