How to Calculate Additional Revenue from Postscript Server-Side Tracking

After you've let your Postscript split test run for ideally 1 month (but at least 2 weeks), you are ready to analyze the results.

First, export the data

Under Analytics > Messages, select the date range of the split test.

Click Export Data.

Download the data from Reports.

Then filter by Automation Name

Add a filter to the name column so that you can view your client-side flow and your server-side flow side-by-side.

Then you can see the net new revenue generated by the Elevar server-side tracking & calculate the percentage increase:

In the example above, we can see that the net new cart abandoners identified by Elevar's server-side tracking generated an extra $117 in revenue - a 11% increase!