How to Calculate Additional Revenue from Postscript Server-Side Tracking
After you've let your Postscript split test run for ideally 1 month (but at least 2 weeks), you are ready to analyze the results.
First, export the data
Under Analytics > Messages, select the date range of the split test.
Click Export Data.
Download the data from Reports.
Then filter by Automation Name
Add a filter to the name column so that you can view your client-side flow and your server-side flow side-by-side.
Then you can see the net new revenue generated by the Elevar server-side tracking & calculate the percentage increase:
In the example above, we can see that the net new cart abandoners identified by Elevar's server-side tracking generated an extra $117 in revenue - a 11% increase!
Updated 2 months ago