Overview

After you've let your Postscript split test run for ideally 1 month (but at least 2 weeks), you are ready to analyze the results.

How to Calculate Additional Revenue from Postscript Server-Side Tracking

Select Split Test Dates:

• Begin on your Postscripts homepage and use the left-hand menu to click on the "Analytics" tab.
• An additional drop-down menu will appear, click on the "Messages" tab.
  • Once in the message analytics, locate and click on the "Custom Range" button in the upper right-hand corner of the page.
  • Navigate to the "Select Dates" section of the page and enter the dates you want in the range for the split test.
    • (See Figure 1)

Figure 1

Export Data:

• After selecting the dates for the split test, locate and click on the "Export Data" button.
  • (See Figure 2)

Click Export Data.

Figure 2

Download Data:

• After exporting the data, use the left-hand menu to click on the "Analytics" tab.
• An additional drop-down menu will appear, click on the "Reports" tab.
  • Locate the most recent report and click on the "Download" button.
    • (See Figure 3)

Figure 3

Filter by Automation Name:

• Add a filter to the "Name" column so that you can view your client-side flow and your server-side flow side-by-side.
  • (See Figure 4)

Figure 4

View Data:

• Now, you can see the net new revenue generated by the Elevar server-side tracking and calculate the percentage increase.
• In the example above, we can see that the net new cart abandoners identified by Elevar's server-side tracking generated an extra $117 in revenue - a 11% increase!
  • (See Figure 5)

Figure 5