How to Set Up Spotify Ads Tracking via Google Tag Manager

If you would like to implement Spotify tracking via GTM, follow these easy steps to publish.



Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on how to implement the Shopify Source.

Download the Pre-Built Spotify Ad Analytics Tags

Locate Spotify Ad Analytics Container:

  • Begin on the homepage of your Elevar app. Use the left-hand navigation menu and click on the tab titled "Pre-Build Tags".
  • Use the search function to locate and click on the Spotify Ad Analytics Pixel Container.
    • (See Figure 1)

Step 1 screenshot

_Figure 1_

Download Spotify Ad Analytics Container:

  • Once in the Spotify Ad Analytic Container, navigate to the box titled "Download Container".
  • Add in your Pixel ID [How to find this?] > _Select Download Container
  • Click on the button labeled "Download Container".
    • (See Figure 2)

Step 2 screenshot

_Figure 2_

Import the Pre-Built Spotify Ad Analytics Tags into GTM

Import Container:

  • Log in to your Google Tag Manager Account.
  • Select your GTM Web Container.
  • Click on the "Admin" button located in the upper menu bar.
    • Use the right-hand menu under the "Container" section and click on the tab labeled "Import Container".
      • (See Figure 3)

Step 3 screenshot

_Figure 3_

Import Container Information:

  • Under the "Select file to import" section, click on the "Select File" button and choose the Spotify Ad Analytic Container that was previously downloaded.
  • Under the "Choose workplace" section, either create a new workplace titled "Spotify Ad Analytic Tracking" or select your "Default Tracking".
  • Next be sure to select the "Merge" option first, then the "Overwrite conflicting tags, triggers, and variables" option second.
  • Once you have completed filling out the necessary details for this container, click on the "Confirm" button located at the bottom of the page.
    • (See Figure 4)

Step 4 screenshot

_Figure 4_

[Optional] QA the New Tags with Google Tag Manager's Preview Mode

  • Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Publish the Pre-Built Tags

  • After importing the Spotify Ad Analytic tag container, you will be brought back to the Google Tag Manager homepage.
  • In your Tracking workspace, click on the "Submit" button in the upper right hand corner of the page.
    • An additional confirmation page will appear. Be sure to click on the "Publish" button in the upper right-hand corner of the page.
    • (See Figure 5)

Step 5 screenshot

_Figure 5 _