How to Set Up Awin Web Tracking via Google Tag Manager

How to Implement Awin Web Tracking via Google Tag Manager

If you would like to implement Awin Web tracking via GTM, follow these easy steps to publish.


Before you can enable your Facebook Destination, you will need to install the Shopify Source on your store.

Step 1: Download the Pre-Built Awin Tags

In your Elevar App, navigate to Pre-Built Tags

Search for Awin > Click into the Awin Container

Add in your Merchant ID and Campaign Source [How to find this?] > Select Download Container

Step 2: Import the Pre-Built Awin Tags into GTM Web

Log in to your Google Tag Manager Account > Select your GTM Web Container

Select Admin > Import Container

Select to import the file that you just downloaded in Step 1. Choose a New Workspace and title it Awin Tracking. Then choose Merge > Overwrite. Your import will look similar to the below:

Select Confirm to import the tags

Step 3: [Optional] QA the new tags with Google Tag Manager's Preview Mode

Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Step 4: Publish the Pre-Built Tags

In your Awin Tracking workspace, select Submit

Select Publish

Step 5: Remove Previous Awin Tracking

That's it!