Overview

Guides:

Platform Overview

Understanding Reddit:

Reddit Ads is an advertising platform that allows brands to connect with engaged communities through native and community driven ad formats. The platform has various targeting options, ad formats, and analytics to help advertisers reach the right audience.

Key Platform Features:

Ad Formats: Promoted posts, image ads, video ads, carousel ads, conversation ads, and AMA ads.
Targeting Options: Reach users based on interests, demographics, subreddits, keywords, and custom audiences.
Community Engagement: Ads are integrated with content and allow for upvotes, downvotes, and comments to encourage interaction.

Use Cases

Improve Attribution Accuracy with Server-Side Events:

Use server side events to provide Reddit Ads with complete conversion data to align reported results with actual sales or lead generation. This is a critical for optimizing campaigns and scaling spend confidently.

Boost Campaign Performance with Cleaner Event Data:

Give Reddit’s algorithms stronger signals by ensuring high value actions like purchases, subscriptions, and form submissions are reliably tracked to help improve campaign learning and bidding optimization.

Prevent Over or Under Reporting of Conversions:

Elevar deduplicates browser and server events so Reddit Ads reporting reflects true customer actions to help prevent wasted spend and inaccurate ROAS calculations.

Track Mid-Funnel and High-Intent Actions for Better Retargeting:

Capture key events like add-to-cart, initiate checkout, or content views that may be missed by pixel-only tracking, allowing you to build richer custom audiences for retargeting on Reddit.

Differentiate New vs Returning Customers for Smarter Campaign Optimization:

Elevar can help Reddit Ads identify first-time buyers versus repeat purchasers by sending enriched server-side event data to aid optimization towards acquisition or loyalty strategies.