How to Set Up Awin Server-Side Tracking


Before you can enable your Awin Server-Side Destination, you will need to:

Navigate to My Tracking

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Click on Add Destination

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Find and Select Awin

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Click on Get Started

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If applicable, Enable Consent Mode

If consent is required, follow these steps to enable consent mode & select your consent categories.

If consent is not required, select Save & Continue.

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Select Transaction Identifier

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Select Product Identifier

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Block Transactions

This step allows you to control exactly what purchase events are sent to Awin. You can block orders based on Source Channel Name, Order Tag or Order Gateway.

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The most common scenario where retailers may want to block or send orders is with offline orders. Learn how to block these orders in this guide.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Configure Subscription Settings

Do you sell subscription products? If you do, you can choose to send first-time orders only or first time + recurring orders to your marketing destination.

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Add in Awin Details

Input your Awin Merchant ID. How to find this.

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Optional: Specify Commission Groups

If you have Commission Groups for specific products, you can input your required logic under Advanced Options > Specify Commission Groups

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Web Container Setup

Download the Pre-Built Web Tags

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Import the tag to Google Tag Manager [How do I do that?]

Publish Changes

Optional: Enter Test Mode

If you'd like to test the Awin integration before going live, you can enter Test Mode.

Test mode adds an additional parameter to your hits that tells Awin these are test hits.

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Press Go Live

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Remove Previous Tracking

Remove your previous Awin tracking. Your tracking may be added via Google Tag Manager (GTM), hardcoded in your theme, or added through the Awin App in Shopify. How to Remove Previous Tracking.