How to Set Up Awin Server-Side Tracking

Prerequisites

Before you can enable your Awin Server-Side Destination, you will need to:

Navigate to My Tracking

Step 1 screenshot

Click on Add Destination

Step 2 screenshot

Find and Select Awin

Step 3 screenshot

Click on Get Started

Step 4 screenshot

If applicable, Enable Consent Mode

If consent is required, follow these steps to enable consent mode & select your consent categories.

If consent is not required, select Save & Continue.

Step 5 screenshot

Select Transaction Identifier

Step 6 screenshot

Select Product Identifier

Step 7 screenshot

Block Transactions

This step allows you to control exactly what purchase events are sent to Awin. You can block orders based on Source Channel Name, Order Tag or Order Gateway.

Step 8 screenshot

The most common scenario where retailers may want to block or send orders is with offline orders. Learn how to block these orders in this guide.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Configure Subscription Settings

Do you sell subscription products? If you do, you can choose to send first-time orders only or first time + recurring orders to your marketing destination.

Step 9 screenshot

Add in Awin Details

Input your Awin Merchant ID. How to find this.

Step 10 screenshot

Optional: Specify Commission Groups

If you have Commission Groups for specific products, you can input your required logic under Advanced Options > Specify Commission Groups

Step 11 screenshot

Web Container Setup

Download the Pre-Built Web Tags

Step 12 screenshot

Import the tag to Google Tag Manager [How do I do that?]

Publish Changes

Optional: Enter Test Mode

If you'd like to test the Awin integration before going live, you can enter Test Mode.

Test mode adds an additional parameter to your hits that tells Awin these are test hits.

Step 13 screenshot

Press Go Live

Step 14 screenshot

Remove Previous Tracking

Remove your previous Awin tracking. Your tracking may be added via Google Tag Manager (GTM), hardcoded in your theme, or added through the Awin App in Shopify. How to Remove Previous Tracking.