How to Set Up Attentive Server-Side Tracking

Follow the step-by-step guide to launching your Attentive integration through Elevar's server-side destination


In order to deploy Attentive server-side conversion tracking you'll need to install our Shopify Source. Follow our guide on How to Implement the Shopify Source.

Step 1: Add Attentive as a Destination

  1. In your Elevar App, navigate to My Tracking > Select Add Destination > Find and select Attentive.
  1. You'll be taken to an Overview Page, select Get Started

Step 2: Select your Events

By default, we've already selected the standard recommended events for you! Most likely, you won't need to adjust anything and can just select Save to continue to the next step.

Step 3: If applicable, Enable Consent Mode

If consent is required, follow these steps to enable consent mode & select your consent categories.

If consent is not required, select Save & Continue.

Step 4: Block Transactions

This step allows you to control exactly what purchase events are sent to Facebook's Event API. You can block orders based on Source Channel Names, Order Tags or Order Gateways.

The most common scenario where retailers may want to block or send orders is with offline orders. Learn how to block these orders in this guide.

Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!

Step 5: Configure Subscription Settings

Do you sell subscription products? If you do, you can choose to send first-time orders only or first-time + recurring orders to your marketing destination.

Step 6: Update Your Settings

Connect your Attentive Account.

You'll be redirected to Attentive. Please sign in:

And Authorize installing the Elevar App:

Back in Elevar, you'll now see an Account Connected Notice. Press Continue.

Step 7: [Optional] Calculate Net New Revenue Generated by Elevar

If you'd like to split test the Elevar events to see how many net new cart abandoners Elevar identifies & the net new revenue increase, then you can Enter Test Mode:

Then follow these steps to run your split test:

Step 8: Go Live

Select Go Live on the Overview Page to launch your new Attentive server-side tracking.


You don't need to remove any previous Attentive Tracking! Attentive's Entry Frequency setting ensures duplicate messages aren't sent. [Learn More]