How to Set Up Taboola Pixel/Web Tracking via Google Tag Manager

How to Implement Taboola Pixel/Web Tracking via Google Tag Manager

If you would like to implement Taboola Pixel/Web tracking via GTM, follow these easy steps to publish.


Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on How to Implement the Shopify Source.

Step 1: Download the Pre-Built Taboola Tags

In your Elevar App, navigate to Pre-Built Tags

Search for Taboola > Click into the Taboola Container

Add in your Taboola Backstage Account ID [How to find this?] > Select Download Container

Step 2: Import the Pre-Built Taboola Tags into GTM Web

Log in to your Google Tag Manager Account > Select your GTM Web Container

Select Admin > Import Container

Select to import the file that you just downloaded in Step 1. Choose a New Workspace and titled it Taboola Tracking. Then choose Merge > Overwrite. Your import will look similar to the below:

Select Confirm to import the tags

Step 3: [Optional] QA the new tags with Google Tag Manager's Preview Mode

Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.

Step 4: Publish the Pre-Built Tags

In your Taboola Tracking workspace, select Submit

Select Publish

Step 5: Remove Previous Taboola Tracking

That's it!