The GTM Tag is Not Firing on Page

Is the GTM tag not firing on your page? See why.

While QA'ing your GTM Suite Installation, have you found that it's not firing on a few pages? If so, here are a few things to double-check:

1. Is your Elevar App Theme Embed enabled?

Elevar theme app embed has been enabled on your live theme. This is found in your theme customizations within Shopify. Toggle shown below is in the enabled state.

2. Do you have custom product template names?

You can test by searching in your theme files here:

If you do have something besides product.liquid, then these need to be added as an "or" condition in our elevar-body-end.liquid snippet:

3. Other things to check:

  1. You've saved your GTM container ID in the Data Layer GTM Details

Questions? Let us know!


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