Overview

After setting up Meta (Facebook) tracking with Elevar, you can use Meta Ads Reporting to compare campaign performance before and after implementing Elevar’s server-side tracking.

In this guide, you’ll learn how to create a before-and-after report in Meta Ads Reporting, configure the appropriate date ranges and comparison settings, select key performance metrics such as CPC, CPA, CPM, and ROAS, and analyze the results to better understand changes in campaign performance.

For the most meaningful comparison, we recommend allowing your Meta campaigns to run with Elevar tracking for at least seven days, and ideally one month, before performing this analysis.

How to Set Up a Before/After Report in Meta (Facebook)

Navigate to Ads Manager:

• Start in Business Settings > Click on Ads Manager in your Navigation Bar

Access Ads Reporting:

• Within Ads Manager, select ads reporting to begin your analysis journey.

Create Your Report

• Select Create Report

• Add a title like "MERCHANT NAME: Pre vs Post Server-side Tracking" & select your Ad Account. Then select Create.

Set up your date range and metrics:

• Choose the Pivot Table layout > press Continue.

• Edit the date range so that:
  • The selected date range starts the day after you switched your Facebook tracking to Elevar (Tip: you can find this date in your History settings in Elevar)
  • The Compare setting is enabled

• Remove Ad Set Name from the Breakdown column

Edit the Metrics column so that only the metrics you care about are displayed. For example, I removed:

• Amount spent
• Impressions
• Reach
• Results
• Delivery
• Frequency
• Attribution Settings
• Schedule

And then I enabled:

• CPC
• CPM

This means that the report only shows Cost per Result, CPC, and CPM to compare the before/after:

Analyze the Results:

Look for a reduction in CPC, CPA, and CPM and/or increases in ROAS to indicate a successful optimization.