Overview

Follow this guide to learn more about Shopify Consent and the Shopify Cookie Banner.

📘

Learn More: Shopify Consent Banner Consent Management

Read this guide to learn more about the Consentmo platform and Consentmo's Consent Management.

📘

Learn More: How to Set Up Shopify Consent Banner Consent Mode

Follow this guide to learn how to set up Consentmo Consent Mode with Elevar's Google Consent Mode Integration!

Platform Overview

Understanding Shopify Consent Banner:

The Shopify Cookie Banner is Shopify’s built-in solution for managing cookie consent across your storefront, cart, and checkout pages. It allows merchants to display a banner to visitors in regions requiring opt-in consent (such as the UK and EEA) and provides a way for customers to review and update their cookie preferences.

By default, automated privacy settings are activated for new stores, which ensures compliance in key regions without requiring manual setup. Merchants can also manually customize banner content, appearance, and regional targeting.

The Shopify Cookie Banner specifically governs Shopify-managed tools, such as Shopify Pixels and cookies, used to deliver services. If your store uses third-party cookies, pixels, or apps, you may need to extend functionality with a third-party consent solution or add custom logic to ensure full compliance.

Key Features:

• Automated Setup: Privacy settings are enabled by default in new stores, automatically configuring a banner for visitors in the UK and EEA.
• Manual Customization: Merchants can manually edit regions, banner content, appearance, and position to align with store branding.
• Customer Consent Preferences: Customers can view, update, and manage their consent preferences directly through the banner or from a footer link.
• Checkout Integration: Banners can be displayed during checkout (if activated), ensuring consent is honored during critical purchase flows.
• Localization: Using Shopify’s Translate & Adapt app, merchants can localize banners, opt-out pages, and privacy policies for multiple languages.
• Data Sharing Opt-Out Page: Shopify provides an option to add a dedicated page that allows customers to opt out of data sale, sharing, or targeted advertising, ensuring compliance with evolving privacy laws.

Configuration Options

Adding a Shopify Cookie Banner:

You can configure the Shopify Cookie Banner within the Shopify app.

Follow this guide to learn how to set up Shopify's Consent Banner with Elevar's Google Consent Mode Integration.

Using Third-Party Cookie Banners:

If you use a third-party banner or Consent Management Platform (CMP), you can configure a custom banner region within Shopify. You will need to match banner regions between Shopify and the third-party app and include Shopify-specific consent language in your banner and privacy policy. Then, you will need to link to the Shopify Consumer Privacy Policy.

Follow this guide to learn how to set up a cookie banner using a third-party cookie banner app in Shopify.

Impact on Tracking and Analytics

• In configured regions (UK/EEA): Non-essential data is collected only after consent, which may reduce available analytics data (e.g., session counts, conversion metrics).
• Outside Configured Regions: The banner is inactive by default, but you can choose to enable it.
• Default Behavior: Automated privacy settings ensure compliance out of the box when required by active markets.

Use Cases with Elevar

GA4 / Marketing Pixels:

Consent signals captured by the Shopify Cookie Banner determine whether Elevar can send non-essential event data (e.g., remarketing).

Multi-Region Stores:

Automated settings simplify compliance in the UK/EEA, while Elevar can continue enriching data where opt-in consent isn’t required.

Third-Party Consent Providers:

If your store relies on broader consent management (e.g., for Meta or TikTok pixels installed via Elevar), consider integrating a CMP alongside Shopify’s native banner.