How to Analyze Before and After Results for Google Analytics 4

Overview

Follow this guide to learn how to capture and analyze the results in Google Analytics 4 before and after implementing Elevar!


How to View Data Prior to Going Live With Elevar

Access Google Analytics 4 Monetization Overview:

  • Begin on your Google Analytics 4 homepage and use the left-hand menu to click on the "Reports" tab.
    • Once in the Reports settings, an additional left-hand navigation menu will appear. Locate and click on the "Monetization" tab.
    • Use the drop-down menu and click on the "Overview" tab.
      • (See Figure 1)

Figure 1

Select Data Range for Analysis:

  • Once in the Monetization overview section of your Google Analytics 4 account, locate and click on the date range in the upper right-hand corner of the page.
  • A calendar selection window will appear, locate and select a single date on the calendar. Ensure that you select a date that is prior to going live with Elevar.
  • Once you have selected a date to analyze, click on the "Apply" button in the lower right-hand corner of the calendar window.
    • (See Figure 2)

Figure 2

View Data Results:

  • Once you have selected a date, you will be able to see the overall monetization data prior to going live with Elevar.
    • (See Figure 3)

Step 4 screenshot

Figure 3

Access Checkout Journey Settings and View Data Results:

  • While in the reports settings, use the additional left-hand navigation menu and click on the "Monetization" tab. Use the drop-down menu and click on the "Checkout journey" tab.
    • Ensure that you still have a date selected that is prior to going live with Elevar, follow these steps to learn how to select a specific date.
    • Once you have selected a date, you will see the Checkout journey data prior to joining Elevar.
      • (See Figure 4)

Step 5 screenshot

Figure 4

How to View Data After Going Live With Elevar

Access Google Analytics 4 Monetization Overview:

  • Begin on your Google Analytics 4 homepage and use the left-hand menu to click on the "Reports" tab.
    • Once in the Reports settings, an additional left-hand navigation menu will appear. Locate and click on the "Monetization" tab.
    • Use the drop-down menu and click on the "Overview" tab.
      • (See Figure 5)

Figure 5

Select Data Range for Analysis:

  • Once you have accessed the Monetization overview settings of your Google Analytics 4 account, locate and click on the date range in the upper right-hand corner of the page.
  • A calendar selection window will appear, locate and select a single date on the calendar. Ensure that you select a date that is after you have gone live with Elevar.
  • Once you have selected a date to analyze, click on the "Apply" button in the lower right-hand corner of the calendar window.
    • (See Figure 6)

Figure 6

View Data Results:

  • Once you have selected a date, you will be able to see your overall monetization data from after going live with Elevar.
    • (See Figure 7)

Figure 7

Access Checkout Journey Settings and View Data Results:

  • While in the reports settings, use the additional left-hand navigation menu and click on the "Monetization" tab. Use the drop-down menu and click on the "Checkout journey" tab.
    • Ensure that you still have a date selected that is after you have gone live with Elevar, follow these steps to learn how to select a specific date.
    • Once you have selected a date, you will see the Checkout journey data from after going live with Elevar.
      • (See Figure 8)

Step 8 screenshot

Figure 8