Pebble Post
Connect Elevar with PebblePost to turn online intent into personalized direct mail campaigns and measurable offline conversions to reach customers at home.
Overview
Guides:
Platform Overview
Understanding Pebble Post
PebblePost is a performance marketing platform that bridges the gap between online intent and offline engagement. It enables brands to connect digital consumer behavior with tangible, real-world touchpoints, such as Programmatic Direct Mail and Connected TV (CTV), to drive measurable results across the full customer lifecycle.
Built on a proprietary data asset known as the PebblePost Graph, the platform links online actions to nearly every U.S. household, allowing marketers to reach consumers with precision and privacy compliance. Designed for both customer acquisition and retention, PebblePost provides brands with an omnichannel, performance-focused engine that measures success through concrete outcomes like revenue and return on ad spend (ROAS).
Key Features:
- Performance Driven Marketing: PebblePost focuses on measurable outcomes, optimizing campaigns for revenue growth and ROAS rather than top-of-funnel awareness. It provides brands with full visibility into how campaigns impact sales and customer value.
- Omnichannel Reach: The platform connects online intent data to offline channels such as Programmatic Direct Mail and Performance CTV, enabling a unified, full-funnel marketing strategy.
- Proprietary Data Graph: The PebblePost Graph links first-party data from over 350 brands to nearly every U.S. household, allowing marketers to identify and target high-intent consumers based on their online behavior.
- Integrated Platform: Marketers can onboard data, define campaign goals, and measure performance all within a single, automated interface. The unified workflow streamlines setup and execution across channels.
- Reporting and Analytics: The platform provides detailed reporting tools that deliver real-time insights into metrics like CPA and ROAS. Users can create, save, and export custom reports tailored to specific business KPIs.
Use Cases
Trigger direct mail from abandoners:
Send personalized postcards to customers who browsed or abandoned but didn’t convert online.
Boost targeting accuracy:
Enrich PebblePost campaigns with Elevar’s first-party event data, including product views, add-to-carts, and high-intent signals.
Measure true incrementally:
Improve attribution by ensuring every mailed conversion is tied back to accurate event tracking.
Coordinate with digital channels:
Sync campaign triggers across SMS, email, and direct mail to avoid overlap and maximize ROI.
Updated 28 days ago