Privy

Privy Overview

Overview

Guides:

Platform Overview

Understanding Privy:

For e-commerce, Privy for E-Commerce Marketing provides a comprehensive suite of email, SMS, and on-site marketing tools to help online stores grow sales and engage customers. It empowers merchants to capture leads, recover abandoned carts, and deliver personalized messages.

For developers, Privy for Web3 delivers secure identity and wallet infrastructure that simplifies authentication and user management across decentralized applications. It bridges traditional login methods with blockchain-based authentication, providing a unified, privacy-first experience for users and developers alike.

Key Features:

  • Pop-Ups and Forms: Capture leads and grow email and SMS lists through customizable pop-ups and embedded forms designed to convert visitors into subscribers.
  • Email and SMS Campaigns: Automate communication flows like cart abandonment reminders, welcome series, and promotional broadcasts to re-engage and retain customers.
  • Personalization and Targeting: Deliver tailored messages and campaigns based on customer behavior, purchase history, and other key data points.
  • E-Commerce Integrations: Natively integrates with platforms like Shopify and Wix, allowing stores to sync customer data and automate marketing triggers.
  • Educational Support: Provides expert coaching, detailed documentation, and a knowledge base to help merchants optimize campaign performance.
  • Session Signers: Allows developers to provision secure session signers that can act on behalf of users while maintaining privacy and control.
  • Cross-Authentication Support: Seamlessly links multiple authentication methods under one user profile for a consistent experience across devices and platforms.
  • Developer SDKs: Offers software development kits (SDKs) for React, React Native, Swift, Kotlin, and other frameworks to streamline integration.