Google is sunsetting Universal Analytics on July 1st, 2023 for standard users. If you are a 360 customer, you get an extra year and Universal Analytics will be sunset on July 1st, 2024. [Google Article]
When Universal Analytics stops working for you, you should delete any UA tags from Google Tag Manager because:
- They are unnecessary
- It will help with site speed (any unnecessary tags/triggers/variables increase the load size of your GTM container)
- It will clean up your view in Google Tag Manager
This will show you any tag with the type of "Google Analytics: Universal Analytics"
Select all that tags that appeared in your search > Press the Trash Icon
For this, sort your triggers based upon the number of tag references:
And delete any triggers that are referenced in 0 tags.
You can delete any Google Analytics Settings Variables.
And any Constant UA ID variable like the below:
If you have any empty folders after deleting all these tags/triggers/variables, you can delete those folders.
To remove your UA server-side tracking, simply delete the destination in your app. [How do I do that?]
If you're using your own GTM server container instead of Elevar's server, you'll need to delete the UA Tag and/or Client in your Server Container.
Updated 1 day ago