Overview

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Google is sunsetting Universal Analytics on July 1st, 2023 for standard users. If you are a 360 customer, you get an extra year and Universal Analytics will be sunset on July 1st, 2024. [Google Article]

When Universal Analytics stops working for you, you should delete any UA tags from Google Tag Manager because:

• They are unnecessary.
• It will help with site speed (any unnecessary tags/triggers/variables increase the load size of your GTM container).
• It will clean up your view in Google Tag Manager.

How to Remove Universal Analytics Tags in GTM

Navigate to Tags:

• Log into your Google Tag Manager.
• Use the left-hand menu to click on the "Tags" tab.
  • (See Figure 1)

Figure 1

Locate Universal Analytics Tag:

• Use the search function and type "Google Analytics: Universal Analytics".
• This will show you any tag with the type of "Google Analytics: Universal Analytics".
  • (See Figure 2)

Figure 2

Delete Universal Analytics Tags:

• Select all of the tags that appeared in your search.
• After selecting all of the Universal Analytics tags, locate and click on the "Delete" button or trash icon in the upper right-hand corner of the page.
  • (See Figure 3)

Figure 3

Publish Changes:

• After making the desired changes, return to your tracking workspace overview page.
  • Locate and click on the "Submit" button in the upper right-hand corner of the page.
  • An additional overview page will appear, click on the "Publish" button.
    • (See Figure 4)

Figure 4

What Other UA References Could I Delete in GTM?

Triggers:

• For this, sort your triggers based upon the number of tag references.
  • (Figure 5)

Figure 5

Delete Universal Analytics Triggers:

• Select all of the triggers that appeared in your search.
• After selecting all of the Universal Analytics tags, locate and click on the "Delete" button or trash icon in the upper right-hand corner of the page.
  • (See Figure 6)

Figure 6

Variables:

• You can delete any Google Analytics Settings Variables.
  • (See Figure 7)

• And any Constant UA ID variable.
  • (See Figure 8)

Figure 8

Folders:

• If you have any empty folders after deleting all these tags/triggers/variables, you can delete those folders.
  • (See Figure 9)

Figure 9

How to Remove Universal Analytics Server-Side Tracking

• To remove your UA server-side tracking, simply delete the destination in your app. [How do I do that?]

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If you're using your own GTM server container instead of Elevar's server, you will need to delete the UA Tag and/or Client in your Server Container.