Overview

Follow this guide to learn how ChatGPT Instant Checkout orders are tracked using Elevar. This article explains how Elevar supports ChatGPT Instant Checkout for both Shopify merchants and API-based (Agentic Commerce) merchants, how orders are processed server-side, and how attribution appears in platforms such as Google Analytics 4 (GA4) and Meta (Facebook).

This feature is now supported as part of Elevar 3.31 and requires no additional configuration for Shopify-based implementations. Read the 3.31 Release Changelog to learn more!

Tracking ChatGPT Instant Checkout Orders for Shopify Merchants

Elevar is fully ready to support Shopify merchants using ChatGPT Instant Checkout.
No action is required from customers to enable tracking.

How It Works:

When a customer completes a purchase using ChatGPT Instant Checkout:

• The order is processed through Shopify using the merchant’s existing systems
• Elevar captures the order server-side via Shopify
• The order is routed to configured marketing and analytics destinations

Attribution Details:

For Shopify-based ChatGPT Instant Checkout orders, Elevar applies the following attribution:

• Google Analytics 4: Source / medium is set to Shopify / ChatGPT Instant Checkout
  • (See Figure 1)
• Meta (Facebook): Action Source is set to Chat

Figure 1

What This Means for Shopify Merchants:

• Orders from ChatGPT Instant Checkout are clearly labeled
• Reporting in GA4 and Meta clearly distinguishes ChatGPT orders from other channels
• Teams can confidently rely on the data for optimization, analysis, ad performance reporting

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Learn More: Shopify Context for ChatGPT Instant Checkout

According to Shopify, ChatGPT Instant Checkout allows merchants to reach new shoppers and convert purchases directly within chat:

• Products appear in ChatGPT with real-time pricing and inventory
• Shoppers can complete purchases with a single tap
• Orders are processed the same way as existing Shopify orders
• Merchants maintain the direct relationship with their customers

Read this guide to learn more about ChatGPT Instant Checkout from Shopify.

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Learn More: Traffic Aquisition Reports in Google Analytics 4

Read this guide to learn more about the Traffic Acquisition report in Google Analytics 4.

Tracking ChatGPT Instant Checkout Orders for API Merchants

For API-based merchants using ChatGPT Instant Checkout with Agentic Commerce, orders can be passed server-to-server into Elevar and routed to configured destinations.

How It Works:

When a customer completes a purchase using ChatGPT Instant Checkout (API-based implementation):

• The order is created via ChatGPT using the Agentic Commerce Protocol.
• Order details are securely sent to the merchant’s backend.
• Your server sends a server-to-server dl_purchase event to Elevar using the API Source endpoint.
• The dl_purchase payload includes a sales_channel value that identifies the order as ChatGPT Instant Checkout.
• Elevar processes the order and routes it to your configured analytics and advertising destinations.
• Your destinations can apply channel-specific attribution rules based on the sales_channel value you provided.

Requirements:

To track and attribute ChatGPT Instant Checkout orders for an API-based implementation, you must meet both requirements below:

• Implement Server-to-Server Events (API Source): You must send events from your server to Elevar using the API Source. This enables Elevar to receive the purchase event server-side.
• Send a unique sales_channel value in the Purchase event payload: In your server-side dl_purchase event, you must include a unique sales_channel value that identifies ChatGPT Instant Checkout orders (for example: chatgpt, chatgpt_instant_checkout, or your preferred naming).
  • This sales_channel value is what you will use later in your destination settings when you customize attribution “by channel”.

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Learn More: Implementing Server to Server Events

Implementing server to server events is required when setting up tracking for ChatGPT instant checkout orders for API merchants. Read this guide to learn more about implementing server to server events and how to pass event data directly to Elevar from your server.

Additionally, read <a href="https://docs.getelevar.com/docs/api-implementing-server-to-server-events#add-the-purchase-event-payload target="_blank">this of the guide to learn how to add the Purchase Event Payload to ensure that you are sending a unique sales channel that identifies the ChatGPT orders!

Recommended Attribution Configuration:

For API-based implementations, Elevar supports configuring attribution based on the sales_channel you send.

Google Analytics 4:

• Configure Source / Medium by Channel: In the GA4 destination settings, you can override the Campaign Source and Campaign Medium for your ChatGPT channel. Read this guide for step by step instructions on how to customize GA4 source and medium by channel.

Meta (Facebook):

• Set Action Source to "Chat" by Channel: In the Meta (Facebook) destination settings, you can set Action Source to Chat for your ChatGPT channel. Read this guide for step by step instructions on how to set Meta (Facebook) action source by channel.

What This Means for API Merchants:

• Orders from ChatGPT Instant Checkout are properly attributed
• Reporting in GA4 and Meta clearly identifies ChatGPT-originated orders
• Teams can trust the data for optimization, analysis, performance reporting

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Learn More: Understanding ChatGPT Instant Checkout and Agentic Commerce

ChatGPT Instant Checkout is powered by the Agentic Commerce Protocol, an open standard developed by OpenAI in collaboration with Stripe and merchant partners.

Key Characteristics:

• Users can complete purchases without leaving ChatGPT
• Orders are single-item purchases (with multi-item carts planned)
• ChatGPT acts as an AI agent, not the merchant of record
• Merchants retain control over payments, fulfillment, customer support, customer relationships

Security and Trust Considerations:

• Users explicitly confirm each step of the purchase
• Payments are encrypted and authorized for specific merchants and amounts
• Only required order information is shared with the merchant

Read this guide to learn more about ChatGPT Instant Checkout and Agentic Commerce.

📘

Learn More: Traffic Aquisition Reports in Google Analytics 4

Read this guide to learn more about the Traffic Acquisition report in Google Analytics 4.