Overview

Follow this guide to learn how to analyze Elevar's ROI for Klaviyo browse and cart abanonment flows to see the benefit of implementing Elevar!

What are Cart Abandonment Flows?

• An abandoned cart flow is a sequence of automated messages sent to users who have added items to their shopping cart but failed to complete the purchase. Abandoned cart flows remind customers about their cart and encourage them to finalize their purchase. By reaching out, you can remind them of their interest and help drive them back to complete the transaction.

What are Browse Abandonment Flows?

• Browse abandonment flows are automated email campaigns designed to re-engage users who visit your website and view a product but leave without adding it to their cart or making a purchase. Unlike cart abandonment flows, visitors do not need to add an item to their cart to trigger this flow. Simply viewing a product and then leaving is enough to initiate a series of follow-up emails. Since browsing does not indicate the same level of intent as adding items to a cart, browse abandonment messages are typically less aggressive than cart abandonment messages.

How to Create a Custom Klaviyo Report to Measure Revenue Impact Flow

Create Custom Report From Scratch:

• Begin on the Klaviyo homepage and use the left-hand navigation menu to click on the "Analytics" tab. An additional drop-down menu will appear, click on the "Custom reports" tab.
• Once on the Custom Reports page, locate and click on the "Create from scratch" button in the upper right-hand corner of the page.
  • (See Figure 1)

Figure 1

Creating New Report:

• After clicking on the "Create from scratch" button, you will be brought to a new page titled "New Report".
  • Navigate to the section of the page titled "Report Type" and use the drop-down menu to select the "Flows Performance Report" tab.
  • Navigate to the section of the page title "Report Name" and use the text box to enter a title for the new report.
  • Navigate to the section of the page titled "Conversion Metric" and click on the "+ Add Conversion Metic" button. Use the drop-down labeled "Select Measure" and click on the "Placed Order" tab. Then, use the drop-down labeled "Total" and click on the "Value" tab.
  • Navigate to the section of the page titled "Group By" and click on the "+ Add Group By" button. Use the drop-down menu to click on the "Flow" tab.
  • Navigate to the section of the page titled "Timeframe" and use the drop-down menu to select the time frame in which you would like to analyze the data from.
• Once you have entered all of the required data for creating a custom Klaviyo Report to measure revenue impact flow, click on the "Save & Run Report" button located at the bottom of the page.
  • (See Figure 2)

_Figure 2_

View Results:

• Once you have created and ran the new custom report, navigate to the section of the page titled "Results Preview". Here you will see the data from creating a custom Klaviyo Report to measure revenue impact flow.
  • (See Figure 3)

Figure 3