Overview

Guides:

• Installation
• Account Access
• FAQ

Platform Overview

Understanding Microsoft Clarity:

Microsoft Clarity is a free, behaviour-analytics tool designed to help website owners understand how users interact with their site via visual insights such as heatmaps, session replays, and key behavioral metrics (like rage clicks and dead clicks). It offers an easy setup and is aimed at bridging the gap between raw analytics data and user experience insights.

Key Features:

• Heatmaps and Scroll Tracking: See where users click, move their cursor, and how far they scroll on each page.
• Session Replays: Watch anonymized user sessions to identify usability issues and frustrations.
• Smart Events and Behavioral Alerts: Automatically detect key user behaviors like rage clicks, quick backs or repeated scrolling.
• Analytics Dashboard and E-commerce Filters: Aggregate metrics like “dead clicks”, JavaScript errors, and purchase paths to drive insights

Use Cases:

Connect conversion data to session replays:

See how customers who purchased or abandoned interacted on-site, and pinpoint friction points in their journey.

Validate experiments with full-funnel context:

Tie A/B test outcomes in Clarity to downstream conversion and revenue events captured by Elevar.

Understand high-value customer behavior: S

egment session replays by Elevar-enriched attributes (like first-time vs. repeat buyer, subscription vs. one-time order).

Close the loop on attribution gaps:

Match on-site behavior from Clarity with Elevar’s clean server-side conversions to better understand campaign effectiveness.