Overview

How to Find or Create Conversion Events For the X (Twitter) Server Side Conversion API:

Each event setup in Elevar's X server side integration requires a unique event id. This event id can be found in your X ads manager. Follow the steps in X's article here under the "Creating the Conversion API Event" section. You'll take the event ids from your ads manager, and place each event id under the relevant event in the Elevar app X event setup. If the Elevar integration does not show the event you'd like to track, you'll want to set that event up client side using our article here.

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Note: Any events you are tracking server side should be paused client side (this includes GTM tracking & hard coded tracking).