Overview

Guides:

Platform Overview

Understanding Pinterest Ads Manager:

Pinterest Ads Manager is a platform for businesses to create, manage, and improve their Pinterest ad campaigns. Advertisers can easily create and edit campaigns, organize ads into groups, and use different formats like Promoted Pins, videos, and multi-image collections.

Pinterest Ads Manager also offers targeting options for merchants based on interests, keywords, and demographics that further effective ad optimization.

Elevar vs. Native Pinterest Integration Comparision

Tracking Method:

Elevar: Utilizes server side tracking, which sends conversion data directly to Pinterest's API. This reduces data loss from ad blockers and browser privacy settings, resulting in more reliable conversion reporting.
Native Pinterest App: Relies on client side tracking, which can be blocked or limited by browsers and privacy tools that potentially can lead to underreporting conversions and diminishing data accuracy.

Event Coverage:

Elevar: Tracks a broad range of events, including page views, product detail views, add to cart, purchase, sign-up, and search interactions. This enables deeper insight into the full customer journey.
Native Pinterest App: Tracks basic purchase events and some limited behavior data. Lacks the flexibility to add or customize events beyond what’s built into the app.

Ad Targeting and Audience Optimization:

Elevar: Sends enriched and verified conversion data, allowing Pinterest’s algorithm to build more accurate lookalike and retargeting audiences, improving campaign performance.
Native Pinterest App: May struggle with incomplete or unreliable data, limiting the effectiveness of Pinterest’s audience-building algorithms.

Attribution Accuracy:

Elevar: Captures cross session and multi-device journeys, leading to improved attribution modeling and a clearer picture of Pinterest’s contribution to overall sales.
Native Pinterest App: Due to limited data and client-side-only tracking, attribution may be incomplete or inaccurate, especially for users who convert outside the initial session.

Customization and Flexibility:

Elevar: Offers high customization for event tracking, allowing merchants to tailor the data they send to Pinterest based on business goals and campaign structure.
Native Pinterest App: Has limited customization options, with little control over what’s tracked or how it's configured.

Use Cases

Optimize Campaign Performance with Accurate Conversion Data:

Elevar sends purchase and sign-up events to Pinterest, allowing for more precise optimization of Pinterest ad campaigns based on actual conversions, leading to improved ROI.

Improve Ad Targeting and Audience Segmentation:

By sending reliable conversion data to Pinterest, Elevar helps enhance audience segmentation for more targeted ads. This ensures Pinterest’s algorithm can create more effective lookalike and retargeting audiences.

Maximize Return on Ad Spend (ROAS):

Elevar ensures accurate conversion tracking which allows marketers to better measure ROAS and adjust Pinterest campaigns to optimize budget allocation and drive higher quality conversions.

Track Subscription and Recurring Purchases for Campaigns:

Elevar tracks subscription based purchases so that Pinterest receives accurate data for campaigns targeting recurring revenue. This helps optimize subscription focused ads and affiliate partnerships.

Reduce Duplicate Conversions and Reporting Errors:

Elevar eliminates the risk of duplicate conversions by sending server side data directly to Pinterest so that the platform receives clean and accurate event data, thus minimizing reporting discrepancies.

Improve Attribution for Pinterest Campaigns:

Elevar enables more accurate attribution by capturing complete customer journeys and sending event data directly to Pinterest, allowing for a more holistic view of Pinterest’s impact on sales and marketing efforts.