Overview

Guides:

• Installation

Platform Overview

Understanding Pinterest Ads Manager:

Pinterest Ads Manager is a platform for businesses to create, manage, and improve their Pinterest ad campaigns. Advertisers can easily create and edit campaigns, organize ads into groups, and use different formats like Promoted Pins, videos, and multi-image collections.

Pinterest Ads Manager also offers targeting options for merchants based on interests, keywords, and demographics that further effective ad optimization.

Use Cases

Optimize Campaign Performance with Accurate Conversion Data:

Elevar sends purchase and sign-up events to Pinterest, allowing for more precise optimization of Pinterest ad campaigns based on actual conversions, leading to improved ROI.

Improve Ad Targeting and Audience Segmentation:

By sending reliable conversion data to Pinterest, Elevar helps enhance audience segmentation for more targeted ads. This ensures Pinterest’s algorithm can create more effective lookalike and retargeting audiences.

Maximize Return on Ad Spend (ROAS):

Elevar ensures accurate conversion tracking which allows marketers to better measure ROAS and adjust Pinterest campaigns to optimize budget allocation and drive higher quality conversions.

Track Subscription and Recurring Purchases for Campaigns:

Elevar tracks subscription based purchases so that Pinterest receives accurate data for campaigns targeting recurring revenue. This helps optimize subscription focused ads and affiliate partnerships.

Reduce Duplicate Conversions and Reporting Errors:

Elevar eliminates the risk of duplicate conversions by sending server side data directly to Pinterest so that the platform receives clean and accurate event data, thus minimizing reporting discrepancies.

Improve Attribution for Pinterest Campaigns:

Elevar enables more accurate attribution by capturing complete customer journeys and sending event data directly to Pinterest, allowing for a more holistic view of Pinterest’s impact on sales and marketing efforts.