Overview

Read this guide to learn about the events and properties that Elevar sends to Meta! Within the Elevar app, you can select from the following events and properties to send, allowing you to customize the data flow to your specific needs.

Elevar Events and Properties:

When setting up Meta as a server-side destination, several Elevar events are tracked. Below is a list of the events and their corresponding properties that are sent:

Event Name:	Properties:
PageView	Triggered on all pageviews from your online store.
elevar_view_item_list	Triggered on collection views from your online store.
ViewContent	Triggered on product detail views from your online store.
AddToCart	Triggered on all add to cart event actions from your online store.
InitiateCheckout	Triggered when a user starts their checkout process.
AddPaymentInfo	Triggered when a user reaches the payment step in their checkout process.
Purchase	Triggered on transaction events from all channels connected to your Shop.
PurchaseNewCustomer	Triggered on transaction events for new customers. Requires that the corresponding purchase event is enabled.
PurchaseExistingCustomer	Triggered on transaction events for returning customers. Requires that the corresponding purchase event is enabled.
ChannelLiftStudy	This sends an event titled “ChannelPurchase” to Facebook, which Facebook can use to measure the incremental halo effect that Facebook has on an advertiser's other paid & organic channels. Requires that the corresponding purchase event is enabled.
ChannelPurchase	This sends an event titled “ChannelPurchase” to Facebook, which Facebook can use to measure the incremental halo effect that Facebook has on an advertiser's other paid & organic channels. Requires that the corresponding purchase event is enabled.
Subscribe	Triggered when a shopper purchases a first time subscription order on a unified Shopify Checkout. Requires the purchase to include a product with a selling plan name or the "Subscription First Order" or "Ordergroove Trigger Order" tag to be added prior to order creation. Requires that the corresponding purchase event is enabled.
Search	Triggered when a user views a search results page on your online store.
CompleteRegistration	Triggered when a user signs up for an account on your online store.
Lead	Triggered when a user subscribes to an email list from your online store.
Email Sign Up	Triggered when a user subscribes to an email list from your online store.
SMS Sign Up	Triggered when a user subscribes to an SMS list from your online store.

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Event Tracking Customization:
Learn more about the event tracking customization currently available for the Meta destination.

Trigger checkout funnel events from checkout actions: This will use checkout create/update actions as the trigger for checkout funnel events, rather than checkout page loads.

Trigger purchase events from order creation: This will use order creation as the trigger for purchase events, rather than the "Thank You" page load. We recommend using this for better tracking.