Elevar Custom Events
Overview
Follow this guide to learn more about what custom events are, how to define and request them with Elevar, and real world examples from other brands to inspire you.
Custom events allow you to track interactions or conversions that go beyond standard purchase, add to cart, or page view actions. With Elevar, you can define custom events based on your unique business logic and send them to specific marketing destinations like Meta, TikTok, and others.
What Are Custom Events?
Custom events are user interactions on your site that are important to your business but may not be captured by default in platforms like Google Analytics or Meta Ads. These events are configured based on your specific logic and can be used to improve tracking, segmentation, and ad performance.
Examples:
- A customer purchases from a specific product line
- A user completes a multi-step form
- A repeat buyer places their second order
Learn More: Requesting Custom Events Best Practices
Follow this guide to learn more about the best practices when submitting your custom form and inspiration for possible custom events based on what other brands are doing!
How to Access Custom Events in Elevar
Access Custom Events Form:
- Begin on the Elevar homepage and use the left-hand navigation menu to click on the "Custom Events" tab.
- (See Figure 1)
_Figure 1_
Custom Events:
- Once you have access the Custom Events page within the Elevar app, you will be able to submit a form with information about the custom event that you would like to track.
- (See Figure 2)
_Figure 2_
How to Request Custom Events
- Once you have access the Custom Events page in the Elevar app, you will be able to submit a form with information about the custom event that you would like to track.
- Navigate to the section of the page titled "What custom events would you like to track?" and use the text box to provide information on the desired custom event you would like to track. Then, click on the "Submit" or arrow button located in the bottom right-hand corner of the text box.
- (See Figure 3)
- Navigate to the section of the page titled "What custom events would you like to track?" and use the text box to provide information on the desired custom event you would like to track. Then, click on the "Submit" or arrow button located in the bottom right-hand corner of the text box.
_Figure 3_
Confirmation:
- After submitting your submission for a custom event, an additional pop-up confirmation window will appear. This indicated that your submission has been sent and we have received your request. We will be in touch in two business days.
- (See Figure 4)
_Figure 4_
Updated 21 days ago