Overview

Follow this guide to learn more about what custom events are, how to define and request them with Elevar, and real world examples from other brands to inspire you.

What Are Custom Events?

Custom events are user interactions on your site that are important to your business but may not be captured by default in platforms like Google Analytics or Meta Ads. These events are configured based on your specific logic and can be used to improve tracking, segmentation, and ad performance.

Examples:

• A customer purchases from a specific product line
• A user completes a multi-step form
• A repeat buyer places their second order

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COMING SOON: Requesting Custom Events

Soon you'll be able to customize server-side events for your destinations. Stay tuned!

How to Access Custom Events in Elevar

Access Custom Events Form:

• Begin on the Elevar homepage and use the left-hand navigation menu to click on the "Custom Events" tab.
  • (See Figure 1)

Figure 1

Custom Events:

• Here you can learn more about custom events and the future of event tracking with Elevar.
  • (See Figure 2)

Figure 2