Mixpanel
Connect Elevar with Mixpanel to unlock deep insights into customer behavior and product performance using accurate, real-time event data from your Shopify store.
Overview
Guides:
Platform Overview
Understanding Mixpanel:
Mixpanel is a platform that helps businesses understand how users interact with their products. It allows you to track user engagement by capturing events with relevant properties that provide context, such as item type or purchase price. Additionally, users are uniquely identified which allows businesses to analyze behavior patterns, segment audiences, and gain valuable insights through interactive reports.
Use Cases
Understand customer behavior across the funnel:
Track key events like viewed product, add to cart, checkout started, and purchase to analyze where users drop off and optimize conversion paths.
Build product-level insights:
Measure engagement and conversion by product, variant, or collection to inform merchandising, bundling, and promotional strategies.
Power cohort and retention analysis:
Use Elevar’s event stream to create cohorts based on purchase behavior, time to convert, or specific user actions, so you can understand what drives repeat purchases.
Optimize your post-purchase experience:
Track post-purchase behavior (e.g., repeat visits, referral link clicks) to improve loyalty flows and identify opportunities for upsells or re-engagement.
Identify high-value user segments:
Enrich Mixpanel profiles with Elevar’s clean data to segment customers by behavior, spend, frequency, or journey stage, and target them more effectively.
Compare performance by traffic source:
Tie behavioral data to UTM parameters and campaign data to see how different sources or channels influence browsing patterns and conversion likelihood.
Validate experiments with event-level clarity:
Use Elevar’s consistent tracking to evaluate A/B test performance with confidence—ensuring results reflect actual customer actions, not noisy or missed events.
Updated 21 days ago