Learn how to generate your Pinterest Access Token in order to launch your server side tracking

Step 1: Log in to your Pinterest Ads Manager

Step 2: Navigate to Ads > Conversions

Step 3: Under API for Conversions, Click Conversion Access Token

Step 4: Click Generate New Token

Step 5: Copy your new Access Token

All access tokens begin with the prefix "pina_"

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Does Pinterest's interface look different than what's listed above? Pinterest might have updated their steps! If that's the case, follow Pinterest's Guide on Accessing the Conversion API