Overview

Follow this guide to learn how to ensure your custom events become available for tracking in your Ads Manager.

Many users have noticed that when managing Facebook ads that some custom events, such as PurchaseNewCustomer and PurchaseExistingCustomer, are not appearing as metrics in the Ads Manager. Facebook has provided a clear solution to this issue by stating that custom events will only show up as metrics if they have been previously optimized.

How to Get Custom Customer Events to Appear Among Columns in Facebook Ads Manager

Create an Engagement Campaign:

To start, you need to create a new engagement campaign in Facebook Ads Manager. This step is essential for making your custom events available as metrics.

• Log in to your Facebook Ads Manager account and navigate to the Ads Manager homepage.
• Use the left-hand navigation menu to locate and click on the "Campaigns" tab.
• Once in the Campaign's section of your Ads Manager account, locate and click on the "+ Create" button.
  • An additional window will appear, navigate to the section of the window titled "Choose a campaign objective" and click on the "Engagement" button.
  • Once you have selected the campaign objective, locate and click on the "Continue" button located in the bottom right-hand corner of the window.
    • (See Figure 1)

_Figure 1_

Choose an Engagement Campaign Setup:

After selecting a campaign objective, you will need to select the method in which you will set up the campaign.

• An additional window titled "Choose a campaign setup" will appear.
• Locate and click on the "Manual engagement campaign" button.
• Once you have selected the campaign setup, locate and click on the "Continue" button located in the bottom right-hand corner of the window.
  • (See Figure 2)

_Figure 2_

Set Up Your Ad Set:

Once your engagement campaign is created, you need to configure the ad set within it.

• Navigate to the section of the page titled "Conversion" and use the drop-down menu to select "Website" as the conversion location.
• Navigate to the section of the page titled "Pixel" and use the drop-down menu to select the pixel associated with your website. This pixel tracks the activity on your site and is necessary for conversion tracking.
• Navigate to the section of the page titled "Conversion event" and use the drop-down menu to select either "PurchaseNewCustomer" or "PurchaseExistingCustomer" as the event to connect your pixel to the specific action you want to optimize for.
  • (See Figure 3)

_Figure 3_

Schedule Your Campaign:

If you are not ready to run your campaign immediately, you can still set it up effectively.

• In the ad set settings, choose a start date that is in the future. This allows you to create the campaign without it going live right away.
• Once you have configured the ad set and set a start date, publish your campaign.

👍

Optional: Delete or Run Your Campaign

Once you have confirmed that the custom event is now available, you have a couple of options regarding the campaign you just created.

• Delete the Campaign: If you don’t intend to run the campaign, you can delete it since it hasn’t been activated yet.
• Run the Campaign: If you see value in the engagement campaign, feel free to run it. It’s not necessary for your custom events to appear, but it could provide additional engagement for your brand.