Overview

Follow this guide to learn how to locate your Conversion ID in Google Ads.

What are Google Ads Conversions?

"Conversions" refer to the actions that customers take after interacting with your ads. The Google Ads conversion tags aid in tracking these actions by allowing you to build reports that provide insights into customer behavior. Whether a customer purchases a product, signs up for a newsletter, or downloads an app, these actions are considered conversions. By monitoring conversions, you can measure the effectiveness of your advertising efforts and optimize your campaigns accordingly.

How to Locate Google Ads Conversion ID

Access Audience Manager:

• Begin on your Google Ads homepage and use the left-hand navigation menu to click on the "Tools" tab.
• An additional left-hand navigation menu will appear. Locate and click on the "Shared Library" drop-down menu, then click on the "Audience manager" button.
  • (See Figure 1)

_Figure 1_

Data Sources Details:

• Once you have accessed the Audience manager, use the upper navigation menu to click on the "Your data sources" button.
• Locate the Google Ads Tag box and click on the "Details" button located in the bottom right-hand corner of the box.
  • (See Figure 2)

_Figure 2_

Access Tag Setup:

• Once you have accessed the Google Ads Tag details, navigate to the section of the page titled "Tag Setup".
• Use the drop-down button to access the options for installing the Google Ads tag. Click on the button labeled "Use Google Tag Manager".
  • (See Figure 3)

_Figure 3_### Locate Conversion ID: - Once you have selected the "Use Google Tag Manager" option, navigate to the section of the Tag Setup titled "Instructions".

• Here you will find your Conversion ID under the section titled "Conversion ID".
  • (See Figure 4)

_Figure 4_