Overview

Follow this guide to learn how to locate your Conversion ID in Google Ads.

What are Google Ads Conversions?

"Conversions" refer to the actions that customers take after interacting with your ads. The Google Ads conversion tags aid in tracking these actions by allowing you to build reports that provide insights into customer behavior. Whether a customer purchases a product, signs up for a newsletter, or downloads an app, these actions are considered conversions. By monitoring conversions, you can measure the effectiveness of your advertising efforts and optimize your campaigns accordingly.

📘

Learn More: Conversion Actions

Follow this guide to learn more about Google Ads Conversion Actions.

How to Find your Google Ads Conversion ID

Access Conversions Summary:

• Begin on your Google Ads homepage and use the left-hand navigation menu to click on the "Goals" tab.
• An additional navigation menu will appear, navigate to the "Conversions" tab. Then, use the drop-down menu to locate and click on the "Summary" tab.
  • (See Figure 1)

Figure 1

Access Conversion Action:

• Once on the Conversions Summary page, navigate to the list of your conversions.
• Locate and click on the desired conversion action.
  • (See Figure 2)

Figure 2

Tag Setup:

• Once you have access the desired conversion action, navigate to the section of the page titled "Tag setup" and click on the expandable drop-down button within the tab to show the different ways to install your tag.
• Locate and click on the "Use Google Tag Manager" option located on the right-hand side of the tab.
  • (See Figure 3)

_Figure 3_

Copy Conversion ID:

• After clicking on the "Use Google Tag Manager" option, navigate to the section of the tab titled "Instructions".
• Locate the section titled "Conversion ID" and copy this number. This is your Conversion ID which is unique per each Google Ads account.
  • (See Figure 4)

Figure 4